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About ServiceNow

The Enterprise IT Cloud Company

Company Description

ServiceNow is the enterprise IT cloud company. We transform IT by automating and managing IT service relationships across the global enterprise. Organizations deploy our service to create a single system of record for IT and automate manual tasks, standardize processes, and consolidate legacy systems. Using our extensible platform, our customers create custom applications and evolve the IT service model to service domains inside and outside the enterprise.

Mission and Vision

Our mission as a publicly traded company (NOW) is to transform IT by automating and managing services across the global enterprise. The mission is driven by a simple, yet distinctive, vision that ServiceNow founder and chief product officer, Fred Luddy, set out to achieve at the inception of the company. Our vision is to “build a cloud-based platform to enable regular people to create meaningful applications to route work through an enterprise.”

The ServiceNow Story

Every decade new technologies rise up and disrupt the status quo – creating a seismic shift that changes how business is conducted. With the help of more than 2,500 enterprise global customers, ServiceNow has dramatically changed the business of IT and altered the business lives of those who touch our IT cloud service every day. Our internal champions and project leads within our customer base have been promoted – regularly. Dozens of CIOs that rely on ServiceNow are CIO Magazine CIO 100 and Computerworld Premier 100 honorees.


The End of No. The Beginning of Now.

With IT spending so much time focusing on their infrastructure maintenance duties, there has been little time for service or innovation. And when the business calls on IT, the response is all too often “no” – until now. ServiceNow customers have successfully shifted their organizations from infrastructure-centric to service-centric businesses. IT is delivering innovative business solutions, and not just some of the time, but all of the time. Process fragmentation and redundancy are no longer roadblocks to progress or excuses for inefficiency. Business peers now recognize IT’s ability to simplify massive complexity into byte-sized services that are easy to understand and consume by everyone in the enterprise. Now, business leaders want what IT has – their service model, their technology, their processes and their people. And with ServiceNow, IT is positioned to drive more efficiency into the enterprise than ever before. This is the end of no and the beginning of now.


The Future of IT: Managing Service Inside and Outside the Enterprise

IT service management processes and workflows have become better defined and more automated within most IT organizations. However, they are often inefficient or non-existent in most other enterprise service domains such as Human Resources (HR), Finance, Facilities, Legal, etc. In fact, enterprise shared services and lines-of-business domains rely on a cascade of disparate spreadsheets, email trails, and documents to manage customer interactions and the delivery of services. Unstructured processes and ineffective communication tools often lead to operational inefficiencies and human errors that directly impact business productivity.


ServiceNow makes it possible for organizations to deploy an enterprise-wide service model. Our service automation platform includes one user interface, one code base, and one data model to create a single system of record. This means that IT, shared services, and lines-of-business can all leverage one system to define standard services and make them available via a single, intuitive service catalog. A single workflow engine creates structured processes and captures request information in the single system of record for evaluating trends and identifying areas for improvement. With ServiceNow, IT can apply the mature IT service model or create custom applications to help enterprise service domains remove business friction and deliver a high impact service experience for all users. Now, IT is enabling the service-oriented enterprise.

Why Global 2000 Enterprises Choose ServiceNow

A single system of record for IT, single architecture, robust suite of IT applications, custom application development platform, expert services, and a highly engaged and active user community set ServiceNow apart from any other enterprise software vendor. Here is why Global 2000 companies choose ServiceNow:

  • Single system of record for IT
    • One source of “truth” that everybody in IT consults, interacts with and reports on
  • Single cloud platform
    • One user interface, one code base and one data model housed in the cloud for easy, automated upgrades
  • Robust suite of IT applications
    • Developed specifically for automating IT services, these applications enable executives to better manage the business of IT
  • Custom application development
    • Non-technical IT personnel or technically-savvy developers can rapidly modify ServiceNow apps or create new apps
  • Enterprise cloud infrastructure
    • Designed for the demands of large enterprises in terms of scale and resilience, as well as unique, highly tailored industry and customer requirements
  • Lights-out, zero-touch automation
    • Increases efficiency for a wide range of IT disciplines, including cloud and virtualization lifecycle management, change orchestration, infrastructure discovery and governance, all powered by a single workflow engine
  • Powerful business intelligence and reporting
    • Delivers complete visibility into the service performance of IT capabilities, including hundreds of crowd-sourced Key Performance Indicators (KPIs), benchmarking and executive dashboards
  • Accelerate time-to-value
    • Expert services provide ready access to highly skilled professional services, training and support teams
  • Highly active user community
    • Dedicated peer support engagement programs including annual user conferences, local user groups, special interest groups, online forums and blogs, and a crowd-sourced KPI Library, facilitate collaboration and knowledge sharing

ServiceNow Products & Services

ServiceNow offers a portfolio of robust cloud-based products that automate and manage IT services across the enterprise. Our products have the advantage of being built on a single cloud platform that consists of one user interface, one code base and one data model, delivering easy, automated upgrades. ServiceNow provides an intuitive and approachable user experience, complete with expert services, to accelerate time-to-value with:

  • IT Service Automation Applications
    • Software-as-a-Service applications that enable IT to simplify and consolidate redundant systems into a single system of record, automate manual tasks and deliver a consumerized service experience to the enterprise
  • Custom Application Development Platform 
    • Highly configurable, approachable and extensible cloud platform that enables even non-technical people to configure existing ServiceNow applications or build new enterprise-shared services and line-of-business applications
  • Expert Services
    • Experienced IT transformation services that include leadership, guidance and education and a support services ecosystem come together to provide the shortest path to success and ongoing customer value
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