More than 11,000 Attendees to “Experience the Service Revolution” at Knowledge16

Knowledge Celebrates 10 Years of Innovation, Inspiration and Transformation

LAS VEGAS – KNOWLEDGE16 – May 16, 2016 – ServiceNow (NYSE:NOW), the enterprise cloud company, this week kicks off its annual global conference, Knowledge16 ®, at the Mandalay Bay Resort and Casino in Las Vegas. In its tenth year, the Knowledge16 conference has grown to become the industry’s landmark gathering of service management professionals using cloud services to change the way people work. At the end of the week, the company will welcome 3,000 professional and IT developers to its second‑annual developer conference, CreatorCon

This year’s Knowledge event is expected to attract more than 11,000 attendees, coming from every corner of the enterprise. The service experience is now essential to every department, from IT and shared services, to security, customer service, HR, facilities, application development and more. From executives to business process owners and system administrators, Knowledge has become the industry conference to learn, share and experience ‑ service.   

The service revolution is happening now — it is redefining how we engage with each other and everything around us. The everyday things we rely on in our personal lives are morphing into technology‑enabled services. Entire enterprises are transforming into a collection of integrated services. The way we work is becoming less about reacting to the next inbox message and more about the user experience. And it is all fueled by a common service model — delivered in the cloud. 

“The significant growth of this event over the last decade shows the increasing role service management has in every organization across an enterprise,” said Beth White, chief marketing officer, ServiceNow. “It’s no longer just about standards and process, but about fundamentally changing the experience we have at work – to make work life more live‑like.”   

Nearly 90 percent of the 200 sessions this year are presented by ServiceNow customers, such as NASA, ING Group and Baylor Scott & White Health. More than 25 percent of breakout sessions are dedicated to service management outside of IT. 

Event Highlights

  • General Session Keynotes:
    • “Experience The Service Revolution” – Frank Slootman, ServiceNow president and chief executive officer, presents Tuesday, May 17, from 8 to 9:30 a.m. Pacific. The world of service is changing – and the experience is front and center.   We see this in our personal lives where we rely on, and enjoy, a slew of technology‑enabled services.   We don’t give it second thought.   At work, it’s a different story.  Slootman will show us how work life can be transformed to meet, even exceed, the service standards outside of the workplace. A life where users are delighted by instant collaboration and real‑time notifications.  Where issues are proactively resolved.  And service levels are predictable.   A world that changes the way we work.   
    • “Drive the Service Revolution” – Dan McGee, ServiceNow chief operating officer, presents Wednesday, May 18, 8 to 9:30 a.m. Pacific.  All this talk about the service experience affecting work productivity begs the question – how can enterprises make it happen?  McGee will show how to bring the intuitive, connected experience to life.  Learn how everyone in your company really can work together, through a single system of engagement. Where services are orchestrated across the enterprise, on a single platform.  And applications are purpose‑built for the cloud, with one user interface.  Everyday work is collaborative and predictive. And your work environment is secure, scalable and available anywhere, anytime.    
    • “Enable The Service Revolution” at the Second‑Annual CreatorCon Developer Conference – Pat Casey, ServiceNow Senior Vice President, Development Operations, and ServiceNow Founder and Chief Product Officer, Fred Luddy, present Thursday, May 19, 9 to 10:30 a.m. Pacific.  The service revolution is transforming every function and industry. It is being driven by applications that solve real business problems through experiences that users love. Attendees will learn how to create applications that are modern, mobile, simple and delightful. Consumer‑like portals that can be created quickly and easily. In an environment that developers will dig. Where anyone can create a new application. And IT still has control. Unleash the power of a future fueled by service.    
  • The CreatorCon Developer Conference and Experience – Runs from May 19 to 20, and is the place to be for anyone interested in developing on the ServiceNow Platform. Specifically:
    • Select from more than 50 demo and code‑led breakouts and workshops such as “From Jelly to Angular JS.”
    • Choose from one of six sessions to become a ServiceNow Certified Developer at no cost 
    • Meet creators who build apps for the enterprise or sell on the ServiceNow Store
    • New this year – Visit The Developer Hub which opens Tuesday, May 18, and is an “always‑on” area for developers to learn, play, hack, network and get inspired.  HackLabs, in the Developer Hub, are short, self‑paced tutorials on new product features.  
    • Join the redesigned and fun‑filled Hackathon on Tuesday, May 18 at 4 p.m. Pacific in the Developer Hub.  Open to all Knowledge16 participants, Hackathon teams will race the clock to explore the limits of what can be created on the very latest ServiceNow Platform release.
  • Introducing ExecConnect – New to Knowledge16, ExecConnect is an exclusive, invitation‑only program tailored for CIOs and departmental executives focused on leadership, driving change and advancing service management across the business.  Day one of the program focuses on the user experience and organizational change.  Day two provides insight to the development of service management roadmaps and implementation best practices.  The program also features one‑on‑one sessions with the ServiceNow Inspire team of strategy consultants and architects, and informative networking.  
  • CIO Decisions16 ® – On Tuesday, May 17, ServiceNow is hosting an invitation‑only event for CIOs. The sixth annual event brings together CIOs who are transforming the service experience throughout the enterprise. Attendees will hear from their peers as well as industry experts about leading change, delivering modern user experiences and transforming service.  The event will be hosted by ServiceNow CIO Chris Bedi, a two‑time ServiceNow customer when he was CIO at Verisign and JDSU.  CIO Decisions16 will feature inspirational speakers including: Robert Gates, former U.S. Secretary of Defense; Simon Sinek, author and leadership visionary; and Mike Walsh, innovation and technology thought leader.
  • Pre‑Conference Training, Breakouts and Labs – Pre‑Conference training includes a selection of process‑oriented workshops, and technical and product education. Knowledge attendees will also be able to choose from more than 200 breakout sessions and more than 120 hands‑on lab sessions on topics from reporting to scripting and everything in between. More than 50,000 ServiceNow instances will be provisioned for these labs.
  • ExpoNow Exhibit Hall – Visit the more than 160 sponsors in the ExpoNow exhibit hall to see the latest innovations on the ServiceNow platform from the ServiceNow partner ecosystem. ExpoNow opens with the Go‑Live! kick‑off party on Monday, May 16, at 5:30 p.m. Partners pull out all the stops with the ExpoNow Hall Crawl on Tuesday, May 17, at 5:30 p.m. 
  • ServiceNow Pavilion – The Pavilion provides attendees with an excellent opportunity to meet one‑on‑one with ServiceNow experts.  Through live and interactive demonstrations, customers will discover how – with IT as the backbone – service management can radiate out into every corner of the enterprise, from HR and legal to customer service, security and beyond.  The ServiceNow Customer Showcase will feature the innovative ways customers use the ServiceNow platform to transform industries as diverse as brewing, finance, scientific research and heavy equipment.  Everyone is invited to interact with the App Showcase, ServiceNow Store and see what’s to come in the Future of Now.

Event Sponsors

  • KPMG is the premier sponsor of Knowledge16 for the fifth year in a row. 
  • The platinum sponsors are Accenture, EY and Fruition Partners, a CSC Company. 
  • The gold sponsors include BDNA, Bomgar, Cognizant, Dell, Flexera Software, Hexaware Technologies Ltd., Okta, PwC, Unisys and xMatters. 
  • The silver sponsors include 3CLogic, Acorio, Aptris, Blazent, Capgemini, Centrify, Crossfuze, Deloitte, HCL Technologies, Infosys Limited, L&T Infotech Ltd., Linium, Mulesoft, Numerify, Nuvolo Technologies, Perspectium Corp., Resolve Systems, RingCentral, Science Logic, Snow Software, Tata Consultancy Services and TESM.

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  • Check out the ServiceNow Social Buzz to stay connected to all the live action at Knowledge16, including streaming keynotes and Cube interviews, and keep the conversation going.
  • For more information or to register for Knowledge16, please visit
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About ServiceNow

ServiceNow is changing the way people work. With a service‑orientation toward the activities, tasks, and processes that make up day‑to‑day work life, we help the modern enterprise operate faster and be more scalable than ever before. Customers use our service model to define, structure and automate the flow of work, removing dependencies on email and spreadsheets to transform the delivery and management of services for the enterprise. ServiceNow enables service management for every department in the enterprise including IT, human resources, facilities, field service and more. We deliver a ‘lights‑out, light‑speed’ experience through our enterprise cloud – built to manage everything as a service. To find out how, visit

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