ServiceNow Takes Software Asset Management to the Cloud

SAN DIEGO, Calif. – Oct. 9, 2012 – ServiceNow, Inc. (NYSE: NOW), a leading provider of cloud‑based services to automate enterprise IT operations, today announced a new release of its IT service automation software. By embedding the new IT Asset Management application, ServiceNow enables companies to more efficiently utilize software and help achieve compliance with license terms and requirements. At the same time, companies can avoid over‑purchasing of software licenses and maintenance or support contracts. The release also includes new capabilities for agile software development that ultimately lead to an improved user experience.

Enterprises today waste a great deal of money and time through improperly managed software resources. ServiceNow software can help businesses rightsize and monitor a software portfolio through a fully integrated cloud‑based service for all types of IT assets, while helping achieve audit‑ready license compliance automation and reporting.

"Managing software assets is increasingly complex in the age of virtualization and cloud, and enterprises are wasting millions of dollars annually due to a fundamental lack of visibility and poor management," said Matt Schvimmer, vice president of product management, ServiceNow. "In this new software release, ServiceNow provides a comprehensive view of all assets – physical, virtual, and cloud‑based – and the processes to control the full lifecycle management of those assets."

The ServiceNow IT Asset Management application helps IT organizations significantly reduce operational costs, identify software portfolio requirements, facilitate planning and simplify compliance efforts. It works across all types of assets, including SaaS applications and subscription services, licensing of virtual resources and the use of consumable assets.

The ServiceNow IT Asset Management application is fully integrated with all of the other ServiceNow applications for automating enterprise IT operations, including asset discovery, service catalog and configuration management database (CMDB), providing a single system of record for IT management.

The new release also adds a new Scrum process pack to the ServiceNow Software Development Lifecycle (SDLC) application. Scrum is a popular development methodology for managing agile software development projects in multi‑team, multi‑product environments. The new capabilities include planning boards, progress boards, burn‑down charts, preferential ranking and the assignment of standard roles associated with this methodology, like product owner and scrum master.

Also embedded in the ServiceNow software, the Scrum process pack helps IT organizations deliver a better end‑user IT experience through automation of software and release quality. Leveraging the SDLC application in conjunction with service management processes creates a direct relationship between development efforts and the enhancements and defects reported to IT. This also provides an opportunity to govern the release process with change and release management processes.

All of the new functionality is included in the new software release known as "Berlin" ‑ now available to all ServiceNow customers as part of their subscription at no extra cost.

Click here for a detailed webinar on software asset management.

About ServiceNow

ServiceNow is a leading provider of cloud‑based services that automate enterprise IT operations. We focus on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency. Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements. For more information visit

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