SAN DIEGO ‑ March 1, 2011 ‑ ServiceNow, the creator of SaaS for
enterprise IT service
management, today announced it is the winner of the Pink Elephant
2010 Innovation of the Year award. After being a finalist for the same
award the previous two years, ServiceNow continues to outpace the ITSM
tool market with a continual stream of new and unique applications in
the cloud that deliver enterprise IT automation that just works.
The Innovation of the Year Award winner was announced last week at
Pink Elephant's 15th Annual IT Service Management Conference and
Exhibition in Las Vegas. A panel of ITSM experts selected the new
Development Lifecycle Management application as the most
innovative product of the year.
Mark Hamilton, ServiceNow VP of marketing, said, "IT
professionals simply need relevant tools that make their jobs easier
and IT more effective. It is the tool vendor's responsibility to
understand the needs of modern IT consumers and to rapidly support
their requirements. This shift in vendor behavior promotes IT 3.0 and
helps transform IT through cloud services, social IT, evolved process
and a business‑first approach to service."
The Pink Elephant Innovation of the Year award, first presented in
2008, recognizes a product or service developed by the vendor
community that has made the greatest contribution to IT service
management in the previous calendar year. The award considers the
- Development of open standards for process and tool
- Automation of complex processes across
- Advancements in data consolidation,
federation or analysis;
- Support of organizational change
initiatives through innovative use of management and monitoring
In the Fall 2010 release, ServiceNow release management gained the significant
addition of full software
development lifecycle management to help application developers
and IT service organizations more effectively deliver on customer
requirements while promoting stable, low‑maintenance application
releases. By connecting the software development lifecycle back to the
management process, Service‑now.com creates a closed‑loop
development cycle, where for the first time, individual enhancements
and bug fixes can be associated back to their originating request or
cause. Service‑now.com supports several development methodologies
including pre‑built templates for waterfall and Scrum approaches.
The ServiceNow modern approach to ITSM
is drastically different from legacy alternatives. Please join
ServiceNow customers, employees and partners at Knowledge11 in May to
learn more. Alternatively, a live, no‑registration‑required instance
of ServiceNow is always available at http://demo.servicenow.com.
Founded in 1980, Pink Elephant is the leading provider of IT service
management best practice services. Operating in many locations across
the globe, Pink Elephant is the world's #1 supplier of ITIL and IT
service management conferences, education and consulting services. For
more information, visit www.pinkelephant.com.
services that fit the way people work, evolved processes, and
social IT are combining to help IT focus on the business and its
people. ServiceNow is built to help customers transform IT and realize
the benefits of IT 3.0. ServiceNow SaaS for IT
management is best known for being enterprise software that just
works. Founded in 2004, ServiceNow has used a new business model and
modern technology to become one of the fastest‑growing IT management
software companies in the world. For more information, please visit http://www.service‑now.com/ or http://blog.service‑now.com.