ServiceNow® Cookies Policy

Effective as of July 28, 2016

ServiceNow, Inc. ("ServiceNow" or the "Company") respects the privacy of visitors to its Website (as defined in our Privacy Policy). The ServiceNow Cookies Policy (the "Policy") applies to the ServiceNow Website and describes the information that we collect by automated means through the use of automated information gathering tools, such as cookies and web beacons.


Cookies are small pieces of information or text that are issued to your computer when you visit a website and are used to store or track information about your use of the site. 

ServiceNow uses cookies to collect certain information, enhance your browsing experience and make your interactions with our Website more meaningful. For example, we may use cookies to determine whether you have visited our Website before and inform us about site features in which you have interest, thereby permitting us to better tailor our Website content.

ServiceNow uses both session‑based and persistent‑based cookies. Session‑based cookies exist only during your web session and expire when you close your internet browser. Persistent‑based cookies are files that stay in one of your browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie's file.

ServiceNow uses the following cookies on our Website:

Cookie Name
Google Analytics.
Used to gather traffic and statistical information.
730 days
30 min
10 min
183 days
730 days
10 min
More info:

Opting out:
Tracking for Bizo's business demographics data.
24 hours
24 hours
24 hours
More info:
AMCV_###@AdobeOrg Adobe Analytics.
Cross-domain tracking between ServiceNow, SSO, and Lanyon. Tracks if the same user follows registration process across 3 domains.
730 days More info:
AWSELB Amazon Web Services.
Load balancing for HTTP requests.
10 min More info:
Differentiates users and gathers user’s audience and dimension information for A/B testing.
3650 days
3650 days
3650 days
3650 days
More info:,_JavaScript_evaluation_timing,_and_cookies#What_cookies_does_Optimizely_use.3F

Opting out:
Adobe Analytics.
Differentiates between users and gather statistical data regarding their actions on our site and traffic.
30 min
1095 days
30 min
24 days
More info:

Opting out:
Gathers user information such as a user’s authentication and login status.
1 year
30 min
More info:
NITRO_SESSION_82ae9d3ed503433383a40cb5433dfa1a_-1 Jive and Nitro.
Used for gamification information.
20 min More info:

Web Beacons

Web beacons (also known as internet tags, pixel tags and clear GIFs) are clear electronic images that can recognize certain types of information on your computer, such as the type of browser used to view a website page, when you viewed a particular site linked to the Web beacon, and a description of a site tied to the Web beacon. Certain pages on our Website may contain such Web beacons which the Company uses to operate and improve the Website.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Website, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our visitors come from.

Your Choices

You can stop cookies being downloaded onto your computer by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking "help" on your browser's menu or by visiting Please note, however, that without cookies you may not be able to take full advantage of our Website’s features.

Contact Information

To ask questions or comment about our information practices, please contact us at:


writing us at:

ServiceNow, Inc 
Attn: Privacy Officer
2225 Lawson Lane
Santa Clara, CA 95054
United States


ServiceNow Nederland B.V.
Attn: VP, Legal
Hoekenrode 3
1102 BR Amsterdam