2003: BUILD A PLATFORM
October, 2003 - Fred Luddy leaves Peregrine Systems after 13 years as CTO of Peregrine Systems and Remedy.
December, 2003 - Fred builds Glide, a forms-based workflow system in the cloud, as the first platform as a service.
Free tip #1: Any browser with an Internet connection is perfectly suitable for an enterprise-scale application. Why make it more complicated than this?
Free tip #2: Software companies don't need to acquire technology to grow revenues or to remain competitive. Serve your customers best by building it yourself.
2004: SOFTWARE SHOULD JUST WORK
2004 - Fred, with the help of a bootstrapping team of friends, begins building applications to support IT Infrastructure Library (ITIL), aka IT service desk, processes.
2004 - Fred says, "The IT industry deserves a tool that just works. We're going to give it to them."
2004 - ServiceNow officially incorporated as a real business.
Free tip #3: Every business is different. Technology must be flexible enough to support process diversity and evolution. While support of an industry framework like ITIL is good, an ITSM tool can and should support a business's unique approach to process.
2005: MARKET ENTRANCE
2005 - Fred says, "There was a $1.5 billion opportunity in the IT service and help desk application market. We knew the market well so we decided to go after it breaking all the rules of traditional legacy software along the way."
February, 2005 - Fred drives up and down Pacific Coast Highway, selling the industry's first SaaS IT service desk tool to small businesses.
February, 2005 - Fred and David Loo hang a shingle at the Pink Elephant conference.
March, 2005 - Twelve non-paying "customers" begin using Glide and providing feedback. Glide ran on an $800 server running in a closet on a borrowed IP address.
April, 2005 - David Loo, Don Goodliffe and Bow Ruggeri join Fred as the first ServiceNow employees. They hold company meetings at Red Robin Gourmet Burgers...a future ServiceNow customer.
June, 2005 - ServiceNow secures a $2.5 million investment from JMI Equity.
July, 2005 - Fred says, "I decided to turn this into a real company generating real revenue."
September, 2005 - WagerWorks becomes the first ServiceNow customer, signs the first subscription license for an IT service desk tool and becomes the first user of SaaS for IT.
Free tip #4: A focused, agile team of developers can rapidly scale to meet customer demand in a fraction of the time it takes an army of developers to do the same.
Free tip #5: Enterprise software licensing doesn't need to be complex and restrictive. Customers like a simple, yet flexible, subscription license.
2006: SAAS FOR ENTERPRISE IT
2006 - Enterprise IT organizations like Qualcomm, TIAA-CREF, Cricket Communications, MetLife, and Burlington Coat Factory select ServiceNow.
August, 2006 - $5 million Series B round of funding from JMI Equity
Free tip #6: There is just as much of an appetite for SaaS in the enterprise, and from IT organizations, as there is for small organizations outside of IT. ServiceNow was the first to sell SaaS to enterprise IT and now holds a dominant lead in SaaS for IT market share.
2007: 100 CUSTOMERS
March, 2007 - ServiceNow becomes cash flow positive.
April, 2007 - The first annual ServiceNow global user conference, Knowledge07, is held in downtown San Diego with about 100 customers.
June, 2007 - ServiceNow doubles revenues year-over-year for the second year in a row.
July, 2007 - ServiceNow boards the Wooden Spaceship on a bluff in Solana Beach to accommodate company growth and enjoy Pacific Ocean views.
October, 2007 - The ServiceNow team grows to more than 50 employees.
Free tip #7: A tech start up can be both fiscally conservative, yet wildly successful.
Free tip #8: Successful tech start ups don't have to be born in Silicon Valley. ServiceNow prefers to be the fastest-growing IT software company in the world while working from northern San Diego County. We like it here.
Free tip #9: When a recession hits, floor it. Do the exact opposite of the prevailing "expert" advice and capitalize on the new economy. But first, make sure you have a product that will help customers be more efficient and save money.
2008: ECONOMIC FORCES BRING OPPORTUNITY
January, 2008 - Fred says, "Lots of organizations—especially in the financial services sector—took a hard look at what they're doing, and came to ServiceNow. We didn't just survive the recession, we thrived in it."
June, 2008 - ServiceNow doubles revenues year-over-year for the third year in a row.
July, 2008 - First annual ServiceNow UK Executive Briefing and User Group Conference held in London for a rapidly growing European customer base.
November, 2008 - Red Robin Gourmet Burgers becomes customer 200. (see April 2005)
Free tip #10 - Have your customers sell your product for you. They do a better job at it than you ever will.
2009: 100 EMPLOYEES
February, 2009 - ServiceNow Winter 2009 release brings consumer Web functionality to enterprise IT.
March, 2009 - ServiceNow grows to 100 employees.
June, 2009 - ServiceNow doubles revenues year-over-year for the fourth year in a row.
June, 2009 - ServiceNow Spring 2009 release simplifies IT self service.
June, 2009 - ServiceNow wins the customer-nominated Service Desk Institute 2009 IT Service & Support Technology Supplier of the Year Award. Donates award winnings to customer - Cancer Research UK.
July, 2009 - ServiceNow grows to 150 employees.
November, 2009 - Sequoia Capital invests in ServiceNow by purchasing employee shares. Doug Leone joins the ServiceNow board of directors.
Free tip #11 - Don't be slippery. Deliver successful implementations 100% of the time.
2010: 200 EMPLOYEES AND 400 CUSTOMERS
2010 - Fred says, "TIAA-CREF started with several hundred employees using ServiceNow, and it grew to several thousand in four years."
March, 2010 - ServiceNow reaches $50 million in revenue faster than any previous enterprise IT technology vendor.
April, 2010 - 400 customers and 100,000 IT professionals use ServiceNow to provide better IT service to about five million end users around the world.
May, 2010 - ServiceNow Spring 2010 release includes new apps for business process automation, service portfolio management, IT cost management, project and portfolio management and two new SaaS applications for HR and facilities management.
2010 - Fred says, "The worldwide IT operations management software market presents a $15 billion opportunity for us. This is bigger than the $2 billion IT service desk software market. We believe all functionality to run both business and IT operations can be provided from an organically developed services portfolio, all built on a single platform in the cloud."
June, 2010 - ServiceNow doubles revenues year-over-year for the fifth year in a row.
July, 2010 - ServiceNow grows to 210 employees.
September, 2010 - ServiceNow ranks 69 on 2010 Inc. 500 with three-year sales growth of more than 3000 percent.
November, 2010 - ServiceNow wins UK IT Industry Award for Business IT Innovation of the Year.
December, 2010 - ServiceNow grows to 300 employees.
Free tip #12: If you keep your customers waiting, there is a good chance they won't be there when you come back. Rapidly deliver iterative product updates and new applications to meet the needs of a rapidly evolving customer base.
Free tip #13: Product upgrades are the vendor's responsibility.
Free tip #14: Don't kill trees with volumes of unusable hard-copy documentation. Put it on the Internet. It's called a wiki and it works the way you work everyday.
2011: FRANK SLOOTMAN JOINS SERVICENOW AS CEO
January, 2011 - ServiceNow turns on Live for internal collaboration and social IT.
January, 2011 - ServiceNow recognized by SearchDataCenter.com for second consecutive year as a Data Center Product of the Year.
January, 2011 - ServiceNow opens fifth new office, this one in Frankfurt.
February, 2011 - ServiceNow introduces IT 3.0 and shifts IT focus to people through cloud services, social IT and evolved process.
February, 2011 - ServiceNow Winter 2011 Release launches the first-ever social network built for enterprise IT.
February, 2011 - ServiceNow wins the Pink Elephant "Innovation of the Year" award.
February, 2011 - ServiceNow moves San Diego headquarters to a big new building in Del Mar to accommodate rapid company growth.
March, 2011 - ServiceNow reaches $100 million in revenue faster than any other enterprise IT technology vendor.
March, 2011 - ServiceNow Named to the Wall Street Journal 'Next Big Thing' List for Second Consecutive Year.
March, 2011 - Jeff Miller and Bill Strauss join ServiceNow board of directors.
April, 2011 - Frank Slootman named ServiceNow CEO.
May, 2011 - The fifth annual ServiceNow global user conference, Knowledge11, is held on a private island in Mission Bay, San Diego, hosting more than 1,000 customers.
2011 - Fred says, "We aspire to pass a billion dollars in revenue in coming years."
Free tip #15: People generally like social people and technology. Be social.