Workflowing a better world

  • About ServiceNow
  • Gina Mastantuono
  • Cybersecurity and Risk
  • 2021
April 26, 2021

ServiceNow releases its first Global Impact Report, detailing our actions to improve environmental, social, and governance causes.

I’m a big believer in leaving things better than I found them. I apply that mentality to work, home, and all the places in between. This planet is pretty remarkable, as are the approximately 7.6 billion people who share it. So, it’s no surprise that I want to play a part and create lasting change that leaves our world more sustainable, more equitable, and more ethical for everyone.

We know that doing well as a business is about more than growing profits. That’s why today, I’m thrilled and honored to share ServiceNow’s first annual Global Impact Report 2021 and highlight some of the ways we’re committed to positively impacting our planet, each other, and the communities we serve.

Our big three

The year 2020 was a year like no other. We lived through unparalleled experiences that forever changed the way we think, live, and work. I believe such profound change provides tremendous opportunity to bring our company together and harness our business reach and the power of the Now Platform®. Embracing these opportunities is part and parcel of our company’s DNA, and the art of the possible energizes me.

Guided by our global impact vision to workflow a better world, we’re committed to creating impact and changing the way the world works by focusing on three key pillars:

  • Sustaining our planet by championing a resource-efficient, net-zero carbon environment
  • Creating equitable opportunity by making work more equitable, accessible, and rewarding for all people
  • Acting with integrity by building trust through ethical, transparent, and secure business practices

Rising to the challenge

The pandemic created some of the greatest workflow challenges of our generation, and ServiceNow has been able to use the power of the Now Platform to digitize solutions for these unprecedented times.

When the world changed before our eyes in early 2020, we introduced our COVID-19 Emergency Response apps, which helped organizations respond to the challenges presented by the pandemic. We followed that up with our Safe Workplace Suite of applications to help organizations gauge workforce and workplace readiness to prepare for employees’ return to the workplace.

This year, we launched our Vaccine Administration Management solution to address vaccine management challenges at scale by removing logistical barriers to speed up the immunization process—helping healthcare providers and state and local governments vaccinate their citizens and keep them healthy and safe.

Using existing ServiceNow® solutions or building their own applications on the Now Platform, customers and communities are workflowing their way through significant challenges and opening new opportunities. I dare say, collectively, we’re helping to workflow a better world and, in turn, making the world work better.

Our path to a healthier planet

In honor of Earth Day, I had the opportunity to participate in a panel and was inspired by our employees’ enthusiasm and innovative spirit as they shared stories of how they’re contributing to protecting our planet.

I was eager to share my own story about Meatless Mondays at our house. Did you know that by skipping meat just one day a week, Americans could save an estimated 100 billion gallons of water each year? It’s amazing how the tiny, everyday changes we make can have such an incredible impact on the environment.

While ServiceNow’s environmental efforts are relatively new and we’re early in our reporting journey, we’re developing long-term plans for our priority environmental issues, including climate and energy, sustainable procurement, and waste.

Using science as our guide, we’ve laid the groundwork to achieve our goals, focusing on increasing energy efficiency in our datacenters and offices, sourcing less carbon-intensive materials for our operations, and traveling more sustainably.

We believe our work will have a multiplier effect—as we develop and implement sustainable workflow solutions in our operations, we’ll make them available to our customers to do the same.

All in on creating equitable opportunity for all

The future of work must mean more opportunities for more people. Everyone has a right to belong, to participate, and to reach their full potential. Companies have a critical role to play in helping to build a more inclusive world.

This includes improving diversity, inclusion, and belonging (DIBs) and keeping employees safe, supported, and engaged; closing the digital skills gap to enhance the talent pipeline; and making the future of work more accessible and rewarding for everyone.

Here are a couple of examples of how we’re addressing some of the world’s most urgent social needs:

  • Our three-year, $1.5 million partnership with Second Harvest of Silicon Valley is raising awareness of the urgent issue of student hunger and supporting the delivery of 1 million nutritious meals annually for students and families in need.

  • The ServiceNow Racial Equity Fund, a $100 million fund aimed at reducing the wealth gap and expanding opportunities for individuals, families, entrepreneurs, and business owners in Black communities, is facilitating sustainable wealth creation through homeownership, entrepreneurship, and neighborhood revitalization.

I’m also thrilled to report that we have achieved systematic pay equity for our global employees. Because pay equity is so dynamic, especially in a high-growth company like ours, we manage it on an ongoing basis and do regular analyses and adjustments. This approach has led us to achieve systematic pay equity company-wide and ensures we maintain that pay equity on an ongoing basis.

Trust is paramount to you and us

We’ve pledged to build on the trust we’ve established over our 17-year history and to lead with transparency and disclosure in all we do. We aim to provide the utmost data security and privacy, foster ethical use of data, and ensure business continuity for ourselves and our customers.

Delivering customer success has always been one of our core values. As caretakers of our customers’ data, we established a Data Ethics Council in 2020, comprised of senior executives from IT, data security and privacy, AI, and legal, to discuss new and innovative uses of data that are consistent with our values and review current data privacy and security issues.

Now the real work begins

We’ve identified our environmental, social, and governance priority issues, developed our global impact strategy, set ambitious goals, published our inaugural Global Impact Report, and built a governance model to guide us in this work.

We know that when we bring our whole company together—uniting our collective expertise, Now Platform and market-leading workflows, broad industry partnerships, commitment to community engagement, resources, and purpose-driven culture—the impact we can create for our employees, customers, shareholders, and communities is infinite.

With the foundational work done, we’re inspired and dreaming big about what the future holds.

Read our Global Impact Report.

© 2021 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


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