Connecting people to our purpose

  • About ServiceNow
  • Michael Park
  • Culture
  • 2022
May 09, 2022

Woman holding phone smiling and looking away

We have a saying at ServiceNow that the world’s biggest challenges are our biggest opportunities. Our purpose is to make the world work better for everyone—from the daily conveniences we’ve come to expect, to the larger-than-life experiences we’ll never forget.  

There are infinite ways we can help solve the world’s toughest business challenges, and we want to celebrate all of them. That’s why we’re unveiling the next phase of our brand evolution. It’s our opportunity to connect our brand to our purpose and show the world how ServiceNow makes work better for everyone.

Bringing our purpose to life

The new campaign shows how technology affects nearly every part of our modern lives and can open new doors of possibility for organizations and people everywhere.

ServiceNow helps organizations digitally transform the work they do, connecting people, systems, and processes to create new and agile experiences. Ours is a unifying platform for digital business in a fast-changing world. When customers come to us, they’re looking for ways to simplify processes, connect silos, and increase productivity—to make the world work better. And we want them to know we’re here to help.

Starting today, you’ll see our purpose come to life through our new campaign, with TV spots around major US sporting events, including several golf championships and the NBA Finals as a league sponsor. We'll also run across essential news networks such as MSNBC, CNN, and CNBC.

Making magic together

Beyond our TV ads, our people-first values and innovation around customer experiences and operations will be expressed through content produced with like-minded thought leaders, including the TED podcast WorkLife with Adam Grant, The Atlantic’s Work in Progress with Derek Thompson, and a Forbes BrandVoice series.

This thought leadership is scaled globally with partnerships with The Times and Wired in the UK, Les Echos and Forbes in France, and Nikkei in Japan.

Our presence around cultural events and inspiring pieces is underpinned by a swell of digital and out-of-home media, where today’s business leaders work online and in the real world.

As the campaign continues to roll out in markets around the world, we’ll reveal and showcase companies and brands that work with ServiceNow. We're proud to make magic with them, and we hope these stories will inspire others to transform with us in the future. We hope you’ll come along for the ride to see how ServiceNow makes the world work better for everyone.

© 2022 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.



  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
    Organizations are aligning employee experience and customer experience to create a positive total experience. See findings from the latest research.
  • Engaging employee experience: woman in a hijab smiling at a laptop
    Employee Experience
    4 steps to an engaging employee experience
    Helping workers fulfill their purpose can increase employee satisfaction and decrease turnover. Learn four steps to create an engaging employee experience.
  • Hybrid work environment: person sitting in front of a laptop on a video call
    Employee Experience
    4 steps to optimize a hybrid work environment
    Hybrid work combines the collaborative atmosphere offices provide with the perks of working remotely. Explore four ways to manage a hybrid work environment.

Trends & Research

  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
  • Forrester Wave Leader 2022: Value Stream Management
    IT Management
    Forrester: ServiceNow is a Leader in value stream management solutions
  • Gartner Magic Quadrant Enterprise Low-Code Application Platforms
    Application Development
    A Magic Quadrant™ Leader in Low-Code Application Platforms for third year