Meet the Unidos at ServiceNow employee belonging group

  • ServiceNow Blog
  • Life at Now
  • Culture
  • 2022
September 26, 2022

Hola - celebrating Hispanic Heritage Month and Unidos at ServiceNow Belonging Group

Every year from Sept. 15 through Oct. 15, Latinos and Latinas in the United States celebrate their rich cultures and heritages with the world as part of Hispanic Heritage Month. 

This year at ServiceNow, we’re celebrating that and much more: a new employee belonging group name—Unidos at ServiceNow, formerly Latinx at ServiceNow. Group members came together to openly discuss their name. They collectively agreed Unidos, which means united, best represents Latino and Latina employees and their allies.

The name change also prompted the rebranding of Hispanic Heritage Month to Unidos Heritage Month at ServiceNow. 

More than a name

The Unidos Belonging Group has always created an inclusive space for members representing all Latin American countries and the vast range of languages spoken and cultures shared across the region.

“To me, Unidos means connection,” says Jennifer B., director of diversity, equity, and inclusion at ServiceNow. Jennifer is a founding member of Unidos and led the belonging group as a global co-chair from 2020 to 2021.

“I remember when I joined ServiceNow, the first question I had was, ‘Where is my community?’ ‘Where are the people who I can relate to in terms of our common backgrounds and people who look like me?’” she says. These questions motivated Jennifer to take on a leadership role in creating the group.


One big happy family

Although Latinos are uniquely different, “family is literally one of the biggest pillars that makes up any culture within the Unidos umbrella,” says Alekassandra T., senior sales enablement professional.  

If there’s one thing that brings Latinos together, it’s food—along with a bit of chisme (gossip). For Angelina H., vice president of global diversity, equity, and inclusion, “Unidos is when we get together at the dinner table and everyone is telling these elaborate stories.”  

A group of Unidos members did exactly that. They recently sat around a table filled with food and laughter, sharing love for their culture and pride in who they are and where they come from. Together, we “celebrated our differences and embraced our common ground as Latinos,” says Content Producer Henry P. 

Come take your seat at the table at a company that has a place of belonging for you. Explore ServiceNow careers.

© 2022 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • ServiceNow employee Sri R. displaying his GO Award and company swag
    Meet Sri: Doing his best work at ServiceNow
    ServiceNow empowers Sri to do his best work by giving him the tools, resources, and flexibility he needs. Watch a video and read his story.
  • Now Platform Utah release: Arches National Park, Grand County, Utah
    Now Platform
    Welcome to the Now Platform Utah release!
    New innovations in the Now Platform Utah release arm organizations with tools to protect the future of business. Find out more about the latest updates.
  • Intelligent digital platform: 2 workers in conversation over what appears on a tablet
    Now Platform
    Modern organizations need an intelligent digital platform
    To navigate macro uncertainty, organizations must orchestrate individual digital parts into the digital whole. An intelligent digital platform can help.

Trends & Research

  • RPA: group of workers gathered around a conference table looking at a laptop
    AI and Automation
    Forrester report: ServiceNow debuts as a Strong Performer in RPA
  • Digital innovation: three workers looking at a computer monitor
    AI and Automation
    Survey says digital innovation is the way to navigate macro uncertainty
  • Innovation is a top management imperative: man standing in a corner office overlooking a city
    IT Management
    Survey: Innovation is a top management imperative