Raising awareness through the disability pride flag

  • ServiceNow Blog
  • Life at Now
  • Culture
  • 2022
December 02, 2022

Disability pride flag with 5 ServiceNow employees representing the 5 stripes

Did you know there’s a disability pride flag? It features five color stripes—red, gold, white, blue, and green—each representing a range of disabilities. In honor of International Day of Persons with Disabilities, celebrated annually on Dec. 3, five ServiceNow employees share their personal stories related to the flag.

Red—physical disabilities

Carmen B., a staff product manager, identifies with the red stripe. After being diagnosed with thyroid cancer at 20 years old, she had her thyroid removed. Since then, she’s set out to prove nothing can hold her back from living her best life.

“One thing I want people to know about me and my disability is that it hasn’t stopped me from doing the things I love, and it doesn’t need to stop anyone else.” That attitude inspired her to complete a 500-mile bike ride in 2021.


Senior Software Engineer Adarsh R. discovered he had a stutter when his classmates laughed at him while he read a poem to the class at age 6.

Although Adarsh tried to hide his stutter as a kid, he proudly accepts it as an adult and even uses it as a conversation starter. “Stuttering is a part of me, but it doesn’t define me,” he says.

White—invisible disabilities

Jessica Z., sales effectiveness enablement manager, is a champion for invisible disabilities such as attention-deficit/hyperactivity disorder (ADHD). She went undiagnosed for more than 10 years.

“The diagnosis for me made a lot of sense in my work and my personal life in terms of the hyper focus and what felt like the ability to lose focus really easily,” Jessica says. Today, she has open conversations about life with invisible disabilities.

Blue—psychiatric disabilities

Many people tend to associate post-traumatic stress disorder (PTSD) with veterans. But PTSD is a psychiatric disability that presents in many forms.

Elena V., a senior tech support engineer, developed PTSD shortly after being held at gunpoint while in college nearly 15 years ago. To this day, nearly anything can be a trigger for her.

“It’s not weakness to have mental health issues,” she says. “For me, one thing that’s helped is talking about it.”

Green—sensory disabilities

Tony M., senior manager of customer engagement, was born visually impaired. He calls his disability his superpower, as it pushes him to strive to make life easier for anyone he can influence.

“Don’t be afraid to interact [with anyone with a disability], show empathy, and say hi, but don't ignore them,” Tony advises. “You might learn something really cool about someone that will make your day.”

Watch the video to hear more of these employees’ inspiring stories:


To create a more inclusive community, we’ve changed the name of our People with Disabilities at ServiceNow Belonging Group to TruAbility at ServiceNow. This new title better reflects our focus on celebrating the positive aspects and superpowers of persons with disabilities.

Join a company committed to diversity, equity, and inclusion. Explore ServiceNow careers.

© 2022 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
    Organizations are aligning employee experience and customer experience to create a positive total experience. See findings from the latest research.
  • Engaging employee experience: woman in a hijab smiling at a laptop
    Employee Experience
    4 steps to an engaging employee experience
    Helping workers fulfill their purpose can increase employee satisfaction and decrease turnover. Learn four steps to create an engaging employee experience.
  • Hybrid work environment: person sitting in front of a laptop on a video call
    Employee Experience
    4 steps to optimize a hybrid work environment
    Hybrid work combines the collaborative atmosphere offices provide with the perks of working remotely. Explore four ways to manage a hybrid work environment.

Trends & Research

  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
  • Forrester Wave Leader 2022: Value Stream Management
    IT Management
    Forrester: ServiceNow is a Leader in value stream management solutions
  • Gartner Magic Quadrant Enterprise Low-Code Application Platforms
    Application Development
    A Magic Quadrant™ Leader in Low-Code Application Platforms for third year