ServiceNow joins Thurgood Marshall College Fund to boost racial equity

  • Chris Rogers
  • About ServiceNow
  • Culture
  • 2022
March 21, 2022

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From Thurgood Marshall to Vice President Kamala Harris, some of America’s most prominent Black leaders have graduated from historically Black colleges and universities (HBCUs). We know the best is yet to come and want to enable a new wave of young, Black, gifted students.  

That’s why I’m excited to announce that ServiceNow is accelerating our commitment to racial equity by joining the legendary Thurgood Marshall College Fund. This will help level the playing field for Black college students across the country.

By supporting the legacy of the first Black United States Supreme Court justice, Thurgood Marshall, we’re widening the HBCU pipeline. Our goal is to discover and empower the next generation of HBCU leaders.

ServiceNow joins the Thurgood Marshall College Fund.


Making education affordable

We recognize the unique disparity many Black students face in affording education. According to UNCF, more than 70% of all students at historically Black colleges and universities (HBCUs) qualify for federal Pell Grants, which are awarded based on financial need. In addition, 80% of HBCU students receive federal loans.

The burden of tuition often overshadows the rare talent that can be found among many Black students across the US. That’s why we believe in the mission of the Thurgood Marshall College Fund and have partnered to create a ServiceNow scholarship category.

We're offering scholarships of up to $10,000 each for eight students attending HBCUs and predominantly Black institutions (PBIs) for the 2022-2023 school year. Applicants must submit a video that answers in 1.5 minutes or less “How will your education benefit you, your family, and the community?” All applications must be received by April 4, 2022, at noon EST.

Recipients will be notified in August and will be invited to participate in career workshops, our Black at Now Belonging Group, and mentorship experiences.

Developing tomorrow’s leaders

ServiceNow is committed to developing and advancing individual talent. Access to capital is a crucial piece in our racial equity initiatives.

“Education is one the greatest weapons we have against inequality,” says Karen Pavlin, chief equity and inclusion officer at ServiceNow. “When we equip students with the resources to achieve their full potential, we create a generation that’s poised to change the world.”

We can’t wait to see what these students accomplish.

Get scholarship application and eligibility requirement details.

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