Reimagining the partner experience to drive mutual growth

  • About ServiceNow
  • 2023
  • Erica Volini
  • Now Platform
January 17, 2023

Reimagining the partner experience: 2 seated workers shaking hands in front of an open laptop

Have you ever used a DNA genetic testing service such as 23andMe or Ancestry to learn more about your family heritage? That’s possible today thanks to a partnership between scientists James Watson and Francis Crick. The two discovered the double-helix structure of DNA that earned them the Nobel Prize and gave rise to the field of molecular biology.

What you may not know is that a third partner, Rosalind Franklin, played an instrumental role in that discovery. As an expert in X-ray crystallography, Franklin was one of only a handful of people in the world who could produce hi-resolution images of DNA. Without Franklin, there’d likely be no double helix and no 23andme.

Partnerships can change the world. That’s why, as the leader of our partner organization, I’m thrilled to unveil a completely transformed partner experience that puts our partners at the center of everything we do.


3 major changes to the partner program


Partnerships are most successful when we lean into our unique skills and expertise and have a clear view into the problem we’re trying to solve. The same is true for companies’ relationships with partners.

At ServiceNow, we're making a profound shift in the way we work with partners. It’s rooted in an intimacy that celebrates our partners’ unique contributions to the ecosystem.

The revamped ServiceNow Partner Program recognizes and rewards partners for their varied expertise and experience. We treat them as co-creators with us to drive opportunities, open new markets, and help joint customers in their digital transformation efforts. Partners can benefit in three key ways:

1. Greater flexibility to create value


With four new modules available, partners can participate in the role(s) that best aligns with their goals: Build, Consulting & Implementation, Resale, or Service Provider. Each module includes transparent, specific requirements regarding what an outstanding ServiceNow partner in that area looks like.

2. New incentives to spur partner growth


We’re giving all partners access to the Partner Development Fund. This co-funded investment program enables partners building on or with the Now Platform to create joint marketing and awareness campaigns with us. We’re also simplifying both deal registrations and discounts to help partners quickly grow and increase profitability.

3. An upgraded partner experience


We’ve enhanced our partner portal and finder with filters for region, industry, and domain expertise. This makes it easier for partners to work directly with us. It also helps customers quickly find the partner best suited to their specific business needs.

The new partner program is the biggest step we’ve taken so far in a multiyear transformation to simplify and deepen our partner relationships and achieve exponential growth together. Like Watson, Crick, and Franklin did, ServiceNow and our partners are making the world work better for everyone.

Find out more about the reimagined ServiceNow partner experience in these resources:


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