Using DEI data to maintain momentum

  • Life at Now
  • Karen Pavlin
  • Culture
  • 2023
June 14, 2023

DEI data: Black woman looking at a smartphone while blurred people walk behind her

At ServiceNow, we continuously work to bring systemic changes to our operations and promote a culture of respect, compassion, and inclusion. Diversity, equity, and inclusion (DEI) data is key to our efforts, helping us know where we are and how to engage the business. In this last blog in our series on DEI data, we’ll explore the different ways we keep momentum going.

Data, analytics, metrics, goals, processes and programs, decisions and impact—how do they all come together?

Analytics in service of the business

Every company has a different level of maturity and role for analytics in its DEI journey. Depending on your organization’s maturity level, certain metrics and processes relevant to DEI need to be monitored, measured, and acted on. 

Analytics must have a purpose—data and metrics must be geared toward the decisions you need to make as an organization. At ServiceNow, we asked ourselves some critical questions before analyzing our data and tracking metrics:

  1. How are we growing, developing, diversifying, rewarding, and empowering our employees?
  2. What employee experience are we creating for our employees?
  3. How are our processes and operations running? 
  4. Are we executing effectively in support of our employees?

We addressed these questions to provide crucial insights into the business that would help us make informed decisions regarding the problems we wanted to solve.

Real-time centralized dashboards

Taking an introspective view of our current state, we also asked ourselves “What stage of DEI maturity are we on?” and “What type of DEI analytics does that entail?”

Our leaders, DEI ambassadors, practitioners, and global workforce are aligned on strategy. The business champions execution, and many processes and programs support the mission. We quickly realized we needed real-time centralized dashboards and key metrics to improve transparency, scale best practices, and ensure accountability. 

These dashboards help answer important questions for each business unit and in turn support the decision-making process. With decisions come impact and accountability. The link is clear. We didn’t stop there. The DEI data in action can be witnessed on the Now Platform, where organizational leaders can get up-to-the-minute insights into the DEI metrics they value most.

The ServiceNow product roadmap will continue to reflect our DEI thought leadership and know-how as another means to demonstrate our commitment to our employees and customers. DEI data analytics make it possible.

Find out more about ServiceNow’s commitment to DEI.

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