ServiceNow amps up partner marketing with new Demand Center

Marketing is one of the biggest challenges for partners in driving customer interest and creating sales opportunities. Partners often don’t have the budget, resources, or wherewithal to create and execute effective marketing campaigns.

ServiceNow has taken on this challenge by creating a simplified and expeditious resource to aid partner marketing. ServiceNow Demand Center is being piloted with nearly 150 partners.

What is Demand Center?

This cutting-edge, online, self-service resource is set to transform how ServiceNow partners approach demand generation by making the process easier, more exciting, and more effective than ever before. Marketing activities are organized by business outcomes.

With Demand Center, partners can use suggested marketing activities to augment their marketing efforts or build a new campaign to ignite their sales funnel. Imagine having a lead generation marketing genie at your fingertips, ready to grant your every wish. That's exactly what the Demand Center offers.

From content syndication and digital events such as webinars to lead qualification and targeted nurture programs, this comprehensive resource center has everything partners need. They can easily create compelling, high-impact marketing campaigns that capture the attention of target customers and drive leads to the sales funnel.

Simplified demand generation

Demand Center is more than just a collection of ideas and tools. It's a game-changing platform that simplifies the entire demand-generation process, removing the guesswork and stress of marketing campaign development. With the help of an outside program management agency, ServiceNow has built a dozen lead-generation packages designed to deliver results.

These packages include estimated campaign costs so partners can select a marketing program that fits their budget. Even better, Demand Center simplifies the process of applying for co-investment dollars (via a marketing development fund or partner development fund program) to pay for these initiatives.

A marketing dream team

Here's where the magic happens. The program management agency evaluates partner applications, awards funding based on qualifications and program objectives, and connects partners with qualified and vetted marketing providers to help execute their campaigns. It's like having a marketing dream team working tirelessly to ensure success.

Perhaps the most exciting aspect of Demand Center is its potential for success. With proven demand-generation activities and the ability to replicate successful packages, partners can create marketing campaigns that deliver real, measurable results and then repeat those programs across different regions to scale their business.

Something for everyone

ServiceNow Demand Center is a partner's ticket to marketing superstardom. The platform has something for everyone—marketing novices and experienced demand generators alike. With its streamlined processes, proven activities, and expert support, Demand Center is the ultimate resource for driving leads, closing deals, and growing business.

Simply providing partners with marketing materials and partner development funds isn’t enough to build solid and productive IT Service Management practices. Demand Center takes the guesswork out of marketing so partners can focus on what they do best: selling products and supporting their customers.

Find out more about how ServiceNow empowers partners to drive growth and opportunity.

Disclosure: ServiceNow is a member of the Channelnomics IQ program.