ServiceNow named a leader in all ISG FSM Buyers Guide categories

Field Service Management ISG Buyers Guide

I’m excited to announce that ServiceNow has earned top placement in the 2026 ISG Buyers Guide for Field Service Management™ (FSM) for the second year in a row. We were judged to be a leader in all five categories and top placement in Platform and Customer Experience.

One platform for field service and the enterprise

This recognition reflects the power of our single-platform architecture. When field service runs on disconnected systems, dispatchers toggle between tools, technicians show up blind, and managers spend half their week reconciling data.

ServiceNow^® Field Service Management is built on the same platform as customer service, IT operations, and HR: one data model, one workflow engine. Field operations connect directly to other systems with no bolt-on integrations and no data silos.

ISG recognized ServiceNow for strength in architecture and deployment flexibility. That's what makes connected field service possible.

Field Service Management: ServiceNow Exemplary Provider overall and in product, capability, platform, and customer

Customers don’t just buy; they succeed

Buying software is easy. Getting quantifiable results is harder. That's what ISG's Customer Experience category measures, whether vendors help customers build a business case, prove return on investment, or deliver value.

ServiceNow earned one of only two A grades in the entire study.

ISG cited our business case resources and focus on helping customers prove value—not just implement software. We don't measure success by go-lives; we measure it by outcomes.

Field service leaders at Bell Canada and Arqiva have seen it firsthand: automation that cuts dispatch overhead and productivity gains that let technicians do more. The ISG recognition is nice, but it confirms what we and our customers already know.

AI that works alongside your teams

That platform foundation ISG recognized is what makes AI in field service work.

Our AI goes beyond basic technician routing. Scheduling weighs skill and efficiency, not just proximity. Territory optimization rebalances coverage based on demand. And AI coaching helps technicians complete jobs the first time.

AI is moving from assisting to executing. It won't replace technicians, but it will remove work they shouldn't have been doing in the first place.

The trajectory is clear: AI is moving from assisting to executing. It won’t replace technicians, but it will remove work they shouldn't have been doing in the first place.

This is possible only when data is unified and AI can act through workflows, not just surface insights. AI bolted on to fragmented systems fails. AI built natively into a single platform delivers. That's the difference between AI as a feature and AI that finishes work.

What this means for you

The ISG Buyers Guide provides independent validation of what we've been building for years: platform architecture that connects field operations to the rest of the enterprise—not as an afterthought, but by design. We've also been following a roadmap that puts AI to work as an operational advantage, not a talking point.

The ranking validates our approach, but results are what really count: field service teams hitting their numbers, technicians completing more jobs, and customers getting issues resolved with one visit.

Find out how ServiceNow can help you turn every service call into a first-time fix.