Kathy Neff

Kathy Neff, Product Marketing Director, Customer Workflows, ServiceNow

Kathy Neff is a product marketing director on the Customer Workflows team at ServiceNow. She's focused on helping customers understand the value of customer service that spans the organization, across customer engagement, customer operations, and field service.

Kathy has worked in customer service for more than 20 years, with roles in solution consulting, product management and marketing, digital transformation, and value management. As a Chicago area resident, she's an avid cook, composter, and gardener.  


  • Customer data models: A woman sits in front of a laptop.
    Customer Experience
    How Customer Data Models for B2B2C improve customer service
    December 14, 2021

Featured

  • Elevate customer loyalty: smiling woman behind a counter handling a customer's purchase transaction
    Customer Experience
    Driving long-term customer loyalty
    Consistently delivering fundamentals can create a customer connection to your brand, products, and services that builds trust, which leads to customer loyalty.
  • Self-service: woman working on a laptop
    Now on Now
    7 tips for knowledge managers to increase self-service
    Delivering great self-service is key to customer experience, but knowledge management best practices constantly change. Learn seven self-service tips.
  • Innovation is a top management imperative: man standing in a corner office overlooking a city
    IT Management
    Survey: Innovation is a top management imperative
    “It’s never been clearer that those who embrace a culture of innovation and digital transformation are going to have the best chance to thrive.” Learn more.

Trends & Research

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    IT Management
    Workflow Quarterly: The business agility imperative
  • Enhance customer experience.
    Customer Experience
    Top 3 priorities to enhance customer experience
  • ServiceNow named a Leader in the 2021 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms
    Application Development
    ServiceNow recognized a Leader in 2021 Gartner® Magic Quadrant™ for Low-Code Application Platforms
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Topics

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