Mark Yates

Mark Yates, research manager of digital transformation and customer experience, IDC Europe

Mark Yates is research manager of digital transformation and customer experience at IDC Europe. He brings more than 20 years of experience to his role as a digital transformation analyst. 

Working closely with other analysts and consultants, he helps translate the tenets of digital transformation and customer experience into practical strategies and actions. He identifies emerging business models that can upend cash cows and generate new revenue streams. He helps firms identify pain points and the obstacles preventing rapid transformation and better outcomes. He assesses market dynamics to determine which technologies will be hot and where IT suppliers and enterprises should invest their time and talent.


Featured

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    Introducing Azimuth, an open-source project from ServiceNow
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    How a telecom company elevated integrated risk management and security
    When telecom company ATN International wanted to elevate its integrated risk management program, it chose the Now Platform from ServiceNow. Find out why.
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    Building a more resilient business with the Now Platform Tokyo release
    The Now Platform Tokyo release is designed to tackle complex, interconnected problems and deliver value. Find out how It helps boost business resilience.

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Topics

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