Simon Bowker

Simon Bowker, Head of Customer Workflow Solutions, Australia & New Zealand, ServiceNow

Simon Bowker is the assistant vice president and head of Customer Workflow solutions for ServiceNow in Asia-Pacific and Japan. He's responsible for managing sales, strategy, and customer success for the Customer Workflow and industry solutions that drive fierce customer loyalty with connected digital workflows.

Before joining ServiceNow, Simon led financial services and strategic accounts at Adobe. He also served as the Asia-Pacific assistant vice president of marketing applications at Teradata. Prior to moving to Australia, he was the UK managing director of European software as a service startup eCircle. 

  • Great customer service meets AI: woman smiling while working on a laptop
    Customer Experience
    When great customer service meets AI (in Australia!)
    March 15, 2023
  • Cyber resilience: woman in front of open laptop smiling at person sitting across the desk from her
    Cybersecurity and Risk
    Australian cyber resilience: How to keep your customers from leaving
    February 28, 2023
  • Government customer experience: Parliament building in Victoria, Australia
    How Australia can elevate government customer experience
    February 15, 2023
  • Customer service: woman outdoors with phone to her ear
    Customer Experience
    Streamlining customer service to eliminate wasted time on hold
    February 28, 2022
  • Australia customer service generation gap: 2 generations of workers look at a laptop at a table outdoors
    Customer Experience
    Addressing Australia’s customer service generation gap
    February 16, 2022


  • ITAM or configuration management? Man sitting on steps outside his house working on laptop
    IT Management
    What comes first: ITAM or configuration management?
    IT asset management (ITAM) and configuration management are critical for IT modernization initiatives. Find out which should be implemented first.
  • Better IT services: woman in a kitchen smiling at a laptop in her hands
    IT Management
    A recipe for better IT services and happier teams
    The traditional wall between IT operations and IT services is harmful to a company’s productivity. It’s also soul-sucking for team members. See a new approach.
  • 3 ServiceNow employees and two U.S. sponsors who helped Ukrainian refugees
    Employees build app to match Ukrainian refugees with US sponsors
    Millions of Ukrainians have been displaced from their homes and found themselves in urgent need of international support. Find out how ServiceNow is helping.

Trends & Research

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    IT Management
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    Customer Experience
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  • ServiceNow named a Leader in the 2021 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms
    Application Development
    ServiceNow recognized a Leader in 2021 Gartner® Magic Quadrant™ for Low-Code Application Platforms
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