Simon Bowker

Simon Bowker, Head of Customer Workflow Solutions, Australia & New Zealand, ServiceNow

Simon Bowker is the assistant vice president and head of Customer Workflow solutions for ServiceNow in Asia-Pacific and Japan. He's responsible for managing sales, strategy, and customer success for the Customer Workflow and industry solutions that drive fierce customer loyalty with connected digital workflows.

Before joining ServiceNow, Simon led financial services and strategic accounts at Adobe. He also served as the Asia-Pacific assistant vice president of marketing applications at Teradata. Prior to moving to Australia, he was the UK managing director of European software as a service startup eCircle. 

  • Great customer service meets AI: woman smiling while working on a laptop
    Customer Experience
    When great customer service meets AI (in Australia!)
    March 15, 2023
  • Cyber resilience: woman in front of open laptop smiling at person sitting across the desk from her
    Cybersecurity and Risk
    Australian cyber resilience: How to keep your customers from leaving
    February 28, 2023
  • Government customer experience: Parliament building in Victoria, Australia
    How Australia can elevate government customer experience
    February 15, 2023
  • Customer service: woman outdoors with phone to her ear
    Customer Experience
    Streamlining customer service to eliminate wasted time on hold
    February 28, 2022
  • Australia customer service generation gap: 2 generations of workers look at a laptop at a table outdoors
    Customer Experience
    Addressing Australia’s customer service generation gap
    February 16, 2022


  • Elevate customer loyalty: smiling woman behind a counter handling a customer's purchase transaction
    Customer Experience
    Driving long-term customer loyalty
    Consistently delivering fundamentals can create a customer connection to your brand, products, and services that builds trust, which leads to customer loyalty.
  • Self-service: woman working on a laptop
    Now on Now
    7 tips for knowledge managers to increase self-service
    Delivering great self-service is key to customer experience, but knowledge management best practices constantly change. Learn seven self-service tips.
  • Innovation is a top management imperative: man standing in a corner office overlooking a city
    IT Management
    Survey: Innovation is a top management imperative
    “It’s never been clearer that those who embrace a culture of innovation and digital transformation are going to have the best chance to thrive.” Learn more.

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