Hello SNUG Members!   We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB.   With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!]   Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th.   Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. The After Party at the Sphere — Cap off the event at the iconic Sphere venue with a night to remember, featuring Idris Elba on the decks followed by the Backstreet Boys. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there!   Have questions? You can find help at the Events Help Center.   I hope to see you in Las Vegas this May!   Tracy O'Brien ... View more

Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more

Hello SNUG Members!    It's not too late to register for the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    We will have a NEW Platform AI workshop to start, customer presentations, and a fun, entertaining magic/mentalist act to finish.    REGISTER TODAY  *You must register in advance to receive Zoom login information. ** If you don't receive your login information, please check your spam/junk email folder(s).    Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.    REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program Manager ... View more

Hello SNUG Members!    You are invited to attend the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    Join me and developer evangelist extraordinaire Lauren McManamon hear from amazing customer presenters and be entertained by an AMAZING mentalist -magician you don’t want to miss! Share your reactions and chat with ServiceNow customers, developers, and partners from across the globe.   Forward the registration to friends and collogues- ALL ARE WELCOME. This is the biggest SNUG of the year- you won’t want to miss it.   REGISTER TODAY  *You must register in advance to receive Zoom login information   Agenda 8:00 am - 9:30 am PT Platform AI Workshop   9:00 am - 9:15 am PT Break   9:15 am - 10:00 am PT Welcome – Tracy O’Brien and Lauren McManamon   10:00 am - 10:30 am PT Now Assist Virtual Agent Adoption & Integrations Ken Bristol, Bristol Meyers Squibb   10:30 am - 11:00 am PT How herding cats helped consolidation efforts at AFRL Tauf Chowdhury, AFRL (Airforce Research Laboratory)   11:00 am - 11:30 am PT Identity and Access Management into ServiceNow Christopher Smith, UNC Health   11:30 am PT - 12:00pm PT KeyBank’s journey with ServiceNow and custom app development with App Engine Adam Stockton, Robert Parry, Seth Nauman-Shamatta, KeyBank   12:00 pm PT - 12:30pm PT Mentalist and Magician Performance Gary Ferrar    12:30 pm PT Closing Remarks     Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.        REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program ... View more

Hello SNUG Members!   I hope to see you at Knowledge 2025- our largest event of the year!   Join us May 6-8 at The Venetian Las Vegas for three days of unforgettable insights, training, and networking! There will be over 800 content-packed breakouts and sessions, pre-conference technical training (Now Learning), CreatorCon, and more.   Check out Event Highlights, Agenda-at-a-glance, and Agenda Builder to learn more. The closing party will be at the SPHERE and feature Gwen Stefani and Leon Bridges!   It’s not too late to register to attend.   We look forward to welcoming the SNUG community in the community area on the Expo floor! Grab your SNUG ribbon! Take part in CreatorCon Learn about ways to engage with the SNUGs! Looking to find the most coveted giveaways at Knowledge 2025? If you want one, you will have to hunt for one! For the FOURTH year, we have the SNUG glass “orb” treasure hunt!   Read about  The Treasure Hunters of Block Island in The New York Times article or see the video on CBS News! The owner of the Glass Station Studio and Gallery in Rhode Island started the “Glass Float Project” collection craze by creating and hiding glass “orbs” throughout Block Island for people to find and collect. Join us at Knowledge again this year to participate in the Treasure Hunt! We will be hiding 3 ServiceNow green orbs each day and the special multi-colored orb on the last day of the conference.   Please visit me in the community area of the Expo if you attend! I enjoy meeting SNUG members to get your first-hand feedback and ideas. We will be scanning participants who are interested in participating at SNUG events (hosting, presenting, participating as a Leader) and will follow-up with everyone who is interested following the conference.   Have questions? You can find help at the Events Help Center.   I hope to see you there!   Tracy O’Brien ServiceNow ... View more