Hello SNUG Members!    You are invited to attend the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    Join me and developer evangelist extraordinaire Lauren McManamon hear from amazing customer presenters and be entertained by an AMAZING mentalist -magician you don’t want to miss! Share your reactions and chat with ServiceNow customers, developers, and partners from across the globe.   Forward the registration to friends and collogues- ALL ARE WELCOME. This is the biggest SNUG of the year- you won’t want to miss it.   REGISTER TODAY  *You must register in advance to receive Zoom login information   Agenda 8:00 am - 9:30 am PT Platform AI Workshop   9:00 am - 9:15 am PT Break   9:15 am - 10:00 am PT Welcome – Tracy O’Brien and Lauren McManamon   10:00 am - 10:30 am PT Now Assist Virtual Agent Adoption & Integrations Ken Bristol, Bristol Meyers Squibb   10:30 am - 11:00 am PT How herding cats helped consolidation efforts at AFRL Tauf Chowdhury, AFRL (Airforce Research Laboratory)   11:00 am - 11:30 am PT Identity and Access Management into ServiceNow Christopher Smith, UNC Health   11:30 am PT - 12:00pm PT KeyBank’s journey with ServiceNow and custom app development with App Engine Adam Stockton, Robert Parry, Seth Nauman-Shamatta, KeyBank   12:00 pm PT - 12:30pm PT Mentalist and Magician Performance Gary Ferrar    12:30 pm PT Closing Remarks     Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.        REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program ... View more

Is there going to be a 2025 SNUG for Grand Rapids?  I know there was an ask to solidify a location.  ... View more

Hello SNUG Members!   Share your stories and expertise alongside other AI experts, innovators, and creators at the 2026 Knowledge event!   We have streamlined the submission process to align the deadlines and milestones for both Knowledge and CreatorCon. Key Dates: Submission deadline: Oct. 24, 2025 Speaker notifications: Mid-November 2025 & Early-January Event dates: May 5-7, 2026, Las Vegas, Nevada Knowledge 2026: Ideal submissions include fresh perspectives, proven success stories, and breakthrough ideas that help our community achieve more with ServiceNow. Special attention will be given to AI, AI Agent and CRM customer stories.   Whether you’re a customer, partner, developer, or thought leader, we want to hear from you. Topics may include (but aren’t limited to): Customer success stories that showcase how you drive measurable results Innovation in action—pushing the boundaries of what’s possible on the ServiceNow AI Platform Best practices for digital transformation, workflow automation, and AI Technical deep dives and developer-led sessions Industry-specific solutions for public sector, financial services, healthcare, manufacturing, and more CreatorCon 2026: CreatorCon is designed for hands-on practitioners who actively build, optimize, and innovate on the ServiceNow platform. Our primary focus is on developers, admins, and architects. SUBMIT YOUR IDEA TODAY ... View more

Hello SNUG Members!   We are excited to start planning the next Grand Rapids SNUG! In order to make our event a success, we will be looking for customers who want to present and share their story. SNUG presentations are typically 30-minutes in length - the perfect amount of time to share your best practice or share/demo an innovation!    In addition to a need for speakers, we are also looking for a host. If you have a great space that can hold our community, please reach out. ServiceNow will cover any costs, as well as coordinate the logistics with your facility.   I have attached SNUG Customer Participation Guide which provides detailed information about various ways customers can participate in the SNUG! It also includes best practices for presenting at a SNUG event.   Lastly, I know we have partners roaming these community pages, so if you are interested in being our SNUG Sponsor, please submit your inquiry in the partner portal.   I would love to host our event in October, and planning takes time, so please reach out with any interests as soon as possible. If you have specific topics of interest that you'd like to have delivered as part of the agenda, please feel free to share that with me as well. You can reach out to me by replying to this article or email me at hannah.hawley@servicenow.com.   Thank you, Hannah ... View more

We are in the process of planning the next SNUG meeting in Grand Rapids in Q4 and are looking for a ServiceNow partner to sponsor! All Specialist, Premier, Elite and Build partners are eligible to sponsor SNUG events.   Here are some of the benefits of sponsoring the SNUG: 30 minutes at the SNUG meeting to present a customer case study or use case Display area at the registration check-in area to share branded materials or giveaways and to welcome SNUG members Logo on email invitations and community Exclusive partner representation at the event   Don’t miss out! Apply to sponsor on the Partner Portal – Marketing > Events > SNUG Events ... View more