Hello SNUG Members!   I am excited to invite you to attend Knowledge 2026!   If you have not done so already, register to attend the event to access Agenda Builder on Tuesday, April 7th.   If attending, please visit me at the Expo in the community area. The SNUG area is called The Knowledge Playground and is the heartbeat of the SNUG community at Knowledge 2026.   This dedicated space is where ServiceNow User Group members come together to connect, learn, and energize each other — face to face.   NEW this year are the SNUG pins replacing the badge ribbons! Come by to collect this keepsake that you can wear each year at Knowledge.   Whether you lead a chapter, present at local events, or are just getting started with a SNUG, the Knowledge Playground is your place at the Expo. Meet chapter leaders and steering committee members, explore resources to help grow your user group, and join drop-in conversations on topics that matter to your community.   With open seating, scheduled meet-and-greets, and community programming throughout the three days, the Knowledge Playground is more than a space — it's a reunion. Come for the connections. Leave with the inspiration to bring something great back home.   I hope to see you there!   Tracy O'Brien ... View more

Hello SNUG Members!   We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB.   With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!]   Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th.   Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. The After Party at the Sphere — Cap off the event at the iconic Sphere venue with a night to remember, featuring Idris Elba on the decks followed by the Backstreet Boys. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there!   Have questions? You can find help at the Events Help Center.   I hope to see you in Las Vegas this May!   Tracy O'Brien ... View more

Discover how ServiceNow brings intelligence to every corner of your business   This hands-on practitioner-led workshop introduces ServiceNow Strategic Portfolio Management (SPM) with Now Assist, showcasing the latest capabilities through a hands-on lab. Participants learn how to leverage GenAI-powered Now Assist and SPM to improve strategic planning, demand and resource management, road-mapping, financial alignment, and enterprise agile planning. Designed for portfolio, project, and strategy professionals, the lab focuses on gaining practical experience to enhance visibility, optimize investments, and drive strategic portfolio excellence. Please bring your laptops to the event.   Register today: https://rsvp.servicenow.com/hawaii-spm-feb26   Note: Space is limited and accepted on a first come, first served basis. We look forward to seeing you there! ... View more

Welcome SNUG Members! We're excited to announce our next Hawaii SNUG on February 23.   SNUG members tell us these meetings are one of the best ways to hear from and collaborate with other ServiceNow customers and get the latest updates from ServiceNow experts. Whether you are new to ServiceNow or a long-time customer, we develop the agenda to make the most of the time you spend with us at the SNUG. Want to hear about a specific topic? Visit the SNUG community page and tell us what you would like to hear about at the meeting!    Agenda: 8:00am: Registration & Breakfast 8:30am: Welcome & Introductions 8:40am: HECO Brief 8:45am: Partner Spotlight 9:00am: Playbook Lab 12:00pm: Partner Spotlight & Lunch 1:00pm: Playbook Overview & Roadmap 2:00pm SPM Demo with HMSA  3:30pm: Break 3:45pm: How to Optimize Your ServiceNow Investment Register Today! Note: Space is limited and accepted on a first come, first served basis. We look forward to seeing you there!   Whether you're exploring ServiceNow or optimizing your existing investment, this agenda is designed to maximize the value of your time with us. ... View more

Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more