Hello SNUG Members!    You are invited to attend the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    Join me and developer evangelist extraordinaire Lauren McManamon hear from amazing customer presenters and be entertained by an AMAZING mentalist -magician you don’t want to miss! Share your reactions and chat with ServiceNow customers, developers, and partners from across the globe.   Forward the registration to friends and collogues- ALL ARE WELCOME. This is the biggest SNUG of the year- you won’t want to miss it.   REGISTER TODAY  *You must register in advance to receive Zoom login information   Agenda 8:00 am - 9:30 am PT Platform AI Workshop   9:00 am - 9:15 am PT Break   9:15 am - 10:00 am PT Welcome – Tracy O’Brien and Lauren McManamon   10:00 am - 10:30 am PT Now Assist Virtual Agent Adoption & Integrations Ken Bristol, Bristol Meyers Squibb   10:30 am - 11:00 am PT How herding cats helped consolidation efforts at AFRL Tauf Chowdhury, AFRL (Airforce Research Laboratory)   11:00 am - 11:30 am PT Identity and Access Management into ServiceNow Christopher Smith, UNC Health   11:30 am PT - 12:00pm PT KeyBank’s journey with ServiceNow and custom app development with App Engine Adam Stockton, Robert Parry, Seth Nauman-Shamatta, KeyBank   12:00 pm PT - 12:30pm PT Mentalist and Magician Performance Gary Ferrar    12:30 pm PT Closing Remarks     Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.        REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program ... View more

Hello SNUG Members!   Share your stories and expertise alongside other AI experts, innovators, and creators at the 2026 Knowledge event!   We have streamlined the submission process to align the deadlines and milestones for both Knowledge and CreatorCon. Key Dates: Submission deadline: Oct. 24, 2025 Speaker notifications: Mid-November 2025 & Early-January Event dates: May 5-7, 2026, Las Vegas, Nevada Knowledge 2026: Ideal submissions include fresh perspectives, proven success stories, and breakthrough ideas that help our community achieve more with ServiceNow. Special attention will be given to AI, AI Agent and CRM customer stories.   Whether you’re a customer, partner, developer, or thought leader, we want to hear from you. Topics may include (but aren’t limited to): Customer success stories that showcase how you drive measurable results Innovation in action—pushing the boundaries of what’s possible on the ServiceNow AI Platform Best practices for digital transformation, workflow automation, and AI Technical deep dives and developer-led sessions Industry-specific solutions for public sector, financial services, healthcare, manufacturing, and more CreatorCon 2026: CreatorCon is designed for hands-on practitioners who actively build, optimize, and innovate on the ServiceNow platform. Our primary focus is on developers, admins, and architects. SUBMIT YOUR IDEA TODAY ... View more

Hello SNUG Members!   I hope to see you at Knowledge 2025- our largest event of the year!   Join us May 6-8 at The Venetian Las Vegas for three days of unforgettable insights, training, and networking! There will be over 800 content-packed breakouts and sessions, pre-conference technical training (Now Learning), CreatorCon, and more.   Check out Event Highlights, Agenda-at-a-glance, and Agenda Builder to learn more. The closing party will be at the SPHERE and feature Gwen Stefani and Leon Bridges!   It’s not too late to register to attend.   We look forward to welcoming the SNUG community in the community area on the Expo floor! Grab your SNUG ribbon! Take part in CreatorCon Learn about ways to engage with the SNUGs! Looking to find the most coveted giveaways at Knowledge 2025? If you want one, you will have to hunt for one! For the FOURTH year, we have the SNUG glass “orb” treasure hunt!   Read about  The Treasure Hunters of Block Island in The New York Times article or see the video on CBS News! The owner of the Glass Station Studio and Gallery in Rhode Island started the “Glass Float Project” collection craze by creating and hiding glass “orbs” throughout Block Island for people to find and collect. Join us at Knowledge again this year to participate in the Treasure Hunt! We will be hiding 3 ServiceNow green orbs each day and the special multi-colored orb on the last day of the conference.   Please visit me in the community area of the Expo if you attend! I enjoy meeting SNUG members to get your first-hand feedback and ideas. We will be scanning participants who are interested in participating at SNUG events (hosting, presenting, participating as a Leader) and will follow-up with everyone who is interested following the conference.   Have questions? You can find help at the Events Help Center.   I hope to see you there!   Tracy O’Brien ServiceNow ... View more

Hello SNUG Members!   I am so glad so many of you were able to join us this year for the virtual Holiday SNUG. We had over 1,600 attendees from all over the world! The customer and partner presentations were OUTSTANDING, the performers were incredible, and Chuck singing two holiday songs with the ukulele was the highlight of my holiday season.   Many of you asked for copies of the presentations. CLICK HERE to see the following presentations: Now Assist Workshop Automating Workers Comp with Service Catalog- Memorial Healthcare System  RFID Live Asset Tracking - NFL  Successful AI: Quality Data and Confident Actions – Tanium and AHEAD Gaining Value Through Service Mapping - Erie Insurance  Virtual Agent - Anywhere Real Estate    In addition, you can find all Now Assist Materials HERE. The entire event was recorded and is available HERE ON-DEMAND. It is available for 90 days.   THANK YOU to ALL the presenters and to Chuck Tomasi for co-hosting and sharing his dazzling vocal talents.   For those of you interested in getting talented performers for your company events, you can reach out to FUNNY Business who I have worked with for years providing incredible entertainment for the virtual SNUG events.   Wishing you a safe happy holiday season!   Tracy O’Brien SNUG Program- ServiceNow ... View more

Hello SNUG Members!    The 4th annual virtual Holiday SNUG event is only a few days away and you must be pre-registered to receive the Zoom Webinar login details.   Join me and Chuck Tomasi (back from retirement) to hear from amazing customer presenters and experience special artist performances you don’t want to miss!    Date:    Wed December 4 th Time:    8:00am PST – 1:00pm PST   REGISTER TODAY     Agenda 8:00 – 9:30                        Now Assist Workshop / Welcome  9:30 – 10:00                      Magic Performance – Ben Seidman  10:00 – 10:30                    Automating Workers Comp with Service Catalog- Memorial Healthcare System  10:30 – 11:00                    RFID Live Asset Tracking - NFL  11:00– 11:30                     Tanium Partner Sponsor co-presentation with AHEAD 11:30 – 12:00                    Gaining Value Through Service Mapping - Erie Insurance  12:00 – 12:30                    Virtual Agent - Anywhere Real Estate  12:30 – 1:00                       Mentalists performance- The Evasons  1:00                                      Close     Agenda Highlights:  WORKSHOP The NOW Assist for Service Operations virtual lab experience will delve into the practical applications of Now Assist across Service Operations.   CUSTOMERS Presentations from Memorial Healthcare Systems, the NFL, Erie Insurance Company, and Anywhere Real Estate- one of the largest users of ServiceNow Virtual Agent ENTERTAINMENT  ** Use the RAISE YOUR HAND feature at ANY TIME and we will promote you to participate with our FANTASTIC Entertainers Magician Ben Seidman has guest starred on the original Netflix series Brainchild, appeared on Penn and Teller specials, and has been a resident magician in Las Vegas at Mandalay Bay Casino  Mentalist duo The Evasons have appeared on major networks such as NBC, CBS, CW, Discovery Channel, and Amazon Prime Video. This is one of the most sought-after mentalists acts worldwide – HAVE Dice, Playing Cards, Paper Money on-hand!   Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.    Special thanks to our sponsor Tanium.   REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien Global SNUG Program Manager ... View more