Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more

Hello SNUG Members!    It's not too late to register for the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    We will have a NEW Platform AI workshop to start, customer presentations, and a fun, entertaining magic/mentalist act to finish.    REGISTER TODAY  *You must register in advance to receive Zoom login information. ** If you don't receive your login information, please check your spam/junk email folder(s).    Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.    REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program Manager ... View more

Hello SNUG Members!    You are invited to attend the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    Join me and developer evangelist extraordinaire Lauren McManamon hear from amazing customer presenters and be entertained by an AMAZING mentalist -magician you don’t want to miss! Share your reactions and chat with ServiceNow customers, developers, and partners from across the globe.   Forward the registration to friends and collogues- ALL ARE WELCOME. This is the biggest SNUG of the year- you won’t want to miss it.   REGISTER TODAY  *You must register in advance to receive Zoom login information   Agenda 8:00 am - 9:30 am PT Platform AI Workshop   9:00 am - 9:15 am PT Break   9:15 am - 10:00 am PT Welcome – Tracy O’Brien and Lauren McManamon   10:00 am - 10:30 am PT Now Assist Virtual Agent Adoption & Integrations Ken Bristol, Bristol Meyers Squibb   10:30 am - 11:00 am PT How herding cats helped consolidation efforts at AFRL Tauf Chowdhury, AFRL (Airforce Research Laboratory)   11:00 am - 11:30 am PT Identity and Access Management into ServiceNow Christopher Smith, UNC Health   11:30 am PT - 12:00pm PT KeyBank’s journey with ServiceNow and custom app development with App Engine Adam Stockton, Robert Parry, Seth Nauman-Shamatta, KeyBank   12:00 pm PT - 12:30pm PT Mentalist and Magician Performance Gary Ferrar    12:30 pm PT Closing Remarks     Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.        REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program ... View more

Hello SNUG Members!   Share your stories and expertise alongside other AI experts, innovators, and creators at the 2026 Knowledge event!   We have streamlined the submission process to align the deadlines and milestones for both Knowledge and CreatorCon. Key Dates: Submission deadline: Oct. 24, 2025 Speaker notifications: Mid-November 2025 & Early-January Event dates: May 5-7, 2026, Las Vegas, Nevada Knowledge 2026: Ideal submissions include fresh perspectives, proven success stories, and breakthrough ideas that help our community achieve more with ServiceNow. Special attention will be given to AI, AI Agent and CRM customer stories.   Whether you’re a customer, partner, developer, or thought leader, we want to hear from you. Topics may include (but aren’t limited to): Customer success stories that showcase how you drive measurable results Innovation in action—pushing the boundaries of what’s possible on the ServiceNow AI Platform Best practices for digital transformation, workflow automation, and AI Technical deep dives and developer-led sessions Industry-specific solutions for public sector, financial services, healthcare, manufacturing, and more CreatorCon 2026: CreatorCon is designed for hands-on practitioners who actively build, optimize, and innovate on the ServiceNow platform. Our primary focus is on developers, admins, and architects. SUBMIT YOUR IDEA TODAY ... View more

We are looking for a customer SNUG Leader for the SNUG in Las Vegas!   SNUG Leaders must be employed by a ServiceNow customer and not employed by a ServiceNow partner.    Here is a snapshot of the role of the SNUG Leader:  Participate in planning calls to ensure events are aligned to the needs of the SNUG community including dates, venues and topics  Help identify customer speakers  Assist in getting hosts, and suggest potential venue locations  Gather broader feedback on the needs of the group  Emcee at meetings if possible  Promote online community involvement by posting questions and blogs to encourage an on-going dialog with community members  The time commitment is roughly 1-2 hours/year for event planning and 6-8 hours attending the event if possible!   The ServiceNow team manages:  Invitations and registrations  Meeting planning and coordination  Venue and catering costs SNUG Leaders play the important role of helping us ensure that members get the most value from attending SNUG meetings and to keep the conversation going by participating in the on-line SNUG community.  The planning and execution of the event is managed by ServiceNow.   SNUG Leaders play an elevated role within the community and receive special recognition at SNUG meetings, on-line, and at Knowledge. If you are attending Knowledge this year and would like to learn more, please stop by the Community area of the Expo to inquire.   I have attached the Customer Participation guide as reference that explains the role further along with best practices for SNUG Leaders.   If you are interested, please send an email to tracy.obrien@servicenow.com or respond to this post in on the community. Please share more about your experience with ServiceNow and why you’re interested in being a SNUG Leader for Las Vegas.     Tracy O'Brien -ServiceNow ... View more