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ServiceNow User Group (SNUG) Leader Guidelines

Tanvi A Gokhale — Wed, 02 Sep 2026 21:09:22 GMT

What It Takes to Lead a ServiceNow User Group

Being a ServiceNow User Group (SNUG) leader is about creating space where practitioners show up to learn, connect, and grow together. It's rewarding work and it comes with clear expectations. Here's an overview of what you need to know:

The Core Commitment

ServiceNow User Groups (SNUGs) are local community gatherings for practitioners to share real-world knowledge and build long-term connections. They vary in size, and are often simple gatherings held at local restaurants and office spaces. If you're approved as a ServiceNow User Group (SNUG) leader, you're committing to:

Hold at least one event per quarter. That's the baseline. You're building momentum and giving your community a reason to stay engaged. More than one per quarter? No problem.
Keep events free, public, and first-come, first-serve. No exceptions. No priority lanes. SNUG events are for all ServiceNow users (even practitioners from multiple partner companies), and they work because everyone is invited.
Follow the Community Code of Conduct. As a leader, you're not just a participant, you're the standard-setter. How you show up shapes everything else.
A chapter can have up to 5 leaders. You don't have to do this alone. Build a leadership team to share the workload and keep the community engaged. Chapters thrive with multiple organizers from various backgrounds, and new leaders may be paired with other interested leaders to start a chapter.

How to Participate as a ServiceNow Partner

ServiceNow is grateful to all our partners and the amazing work they do. Partner involvement in ServiceNow User Groups is about long-term, helpful relationships and building a community. If you're a ServiceNow User Group (SNUG) leader who works at a partner organization:

Lead as a community member, not as a representative of a company. Show up as a practitioner, not a company representative. Your expertise is valuable, but your pitch doesn't fit here.
Know that leading a chapter doesn't convey exclusive status. Other partners can attend, present, and sponsor at your event. Selection as a chapter leader doesn't give your organization preferred access as a sponsor.
Partner attendees can present, sponsor, or lead, but they follow the same rules as everyone else: no pitching and no recruiting.
Sponsoring an event doesn't mean ownership or exclusivity over a chapter. Events can have multiple sponsors at a time.

The Boundaries (What's Off-Limits)

This is important. Some things are non-negotiable:

No selling, recruiting, or pitching. SNUG events are peer-to-peer spaces. People come to learn and connect with other practitioners.
No VIP lanes or reserved spots. First-come, first-serve means everyone gets equal access. No holding spots for MVPs, ServiceNow partners, or anyone else.

Why This Matters

These rules exist so that ServiceNow User Groups (SNUGs) remain a genuine peer-to-peer, community space. No hidden agenda.

When you hold that line as a leader, you are building something worth showing up for. That's what makes a SNUG a true ServiceNow User Group.

Getting Approved as a Chapter

To start a new ServiceNow User Group (SNUG) chapter:

Join a Chapter Leader Interest Meeting and then submit an application which will be reviewed by the ServiceNow Community Programs team
If multiple people apply to lead in the same geography, applications are evaluated on a first-received basis among qualified applicants
ServiceNow retains final approval authority on all chapter decisions. Chapters are evaluated based on a range of criteria including geography, leader qualifications and intent, and target audience

Ready to Lead?

Being a SNUG leader means putting real work into building expertise and connections in your community. If this resonates with you:

Join a Chapter Leader Interest Meeting – Hear directly from the ServiceNow Community Programs team on what it takes to be a SNUG leader.
Browse chapters near you – See what's already happening in your region.

Re: Become an Expert

manishasinh — Mon, 31 Aug 2026 12:32:37 GMT

Thanks for the detailed information

Re: ServiceNow Community Code of Conduct for all members

glideFather — Wed, 26 Aug 2026 10:09:21 GMT

ahoy @ThejasriS,

what course do you mean? feel free to DM me (envelope in the top-right corner) for assitance

Re: ServiceNow Community Code of Conduct for all members

ThejasriS — Wed, 26 Aug 2026 09:21:32 GMT

I need some guidance and how to develop the course and finish

Re: ServiceNow Community Code of Conduct for all members

PraveenR9389667 — Sat, 22 Aug 2026 10:56:38 GMT

Nice

Re: Community Points and Levels

JanakP — Sat, 08 Aug 2026 21:53:53 GMT

Thanks alot

Re: Rising Star Recognition Program

joshuamnoel — Thu, 30 Jul 2026 16:26:55 GMT

Very impressed with how far the forum has come.

Keep up the greatness!

Re: Become an Expert

FredrickJaF — Mon, 20 Jul 2026 12:43:10 GMT

Thanks for sharing

Free ServiceNow Learning Resources - Real-World Tutorials. Interview Preparation & Hands-on Projects

Abhishek_Thakur — Tue, 30 Jun 2026 12:36:33 GMT

Hello ServiceNow Community! 👋

I hope you're doing well.

I'm excited to share my YouTube channel, where I regularly publish free ServiceNow learning content designed for beginners, administrators, developers, and professionals preparing for interviews or looking to enhance their practical skills.

On my channel, you'll find content covering:

ServiceNow Administration
ServiceNow Development
Real-world project implementations
Scripting (Client Scripts, Business Rules, Script Includes, GlideRecord, etc.)
Flow Designer and IntegrationHub
CSM Playlist
HRSD Playlist
ATF Playlist
Tips, tricks, and platform best practices

My goal is to make ServiceNow concepts easy to understand through practical demonstrations and real-life use cases that can be applied directly in projects.

If you're learning ServiceNow or want to sharpen your skills, I'd be grateful if you could check out the channel. Your feedback, suggestions, and support will help me create even better content for the community.

🎥 YouTube Channel:

https://youtube.com/@abhishekthakur-servicenow?si=a6eNnZ8jaY3RL_ey

If there's a ServiceNow topic you'd like me to cover, feel free to comment. I'm always looking for ideas that benefit the community.

Thank you for your time, and happy learning!

Re: ServiceNow Community Code of Conduct for all members

Ezinna77 — Sun, 21 Jun 2026 00:17:43 GMT

This is a great platform, I am loving it.

Re: Community Points and Levels

HeinerDierkes — Thu, 18 Jun 2026 11:16:39 GMT

Great overview. Thanks

Re: Rising Star Recognition Program

sivaveluru — Wed, 27 May 2026 05:34:43 GMT

user friendly tool

Re: How to Become a ServiceNow MVP by Sharing What You Know

salma98 — Sun, 17 May 2026 19:56:38 GMT

@Bill Martin Valid points. Repeated questions is the most seen and most relatable for all of us... Good idea

How to Become a ServiceNow MVP by Sharing What You Know

Bill Martin — Sun, 17 May 2026 07:29:52 GMT

Want to become a ServiceNow MVP? Start by sharing the problems you already solve. This article shows how your daily work, repeat questions, and public answers can build real community value and grow your expert status over time.

Re: ServiceNow Community Code of Conduct for all members

MohananeshiK — Wed, 13 May 2026 15:31:59 GMT

Good

Re: Become an Expert

ShontuB — Tue, 12 May 2026 22:47:40 GMT

Thanks for Sharing the roadmap

Re: How to Create, Manage, Edit, and Delete Articles

sonabaid — Tue, 12 May 2026 11:57:46 GMT

If anyone knows how I can add the tag of "featured" on an article that is being published, please share?

Re: The Idea Portal has moved to Now Support

Niclas — Fri, 08 May 2026 13:12:48 GMT

What is the current state of the Idea Portal? It was used to be a great feature, I liked to browse what others suggest, vote on Ideas, see feedback from the ServiceNow product teams. Now if I sort the Idea Portal by Most Voted all of those have been in Under Consideration state for 5-7 years.

Re: ServiceNow Community Code of Conduct for all members

jasonsaputo — Wed, 29 Apr 2026 14:30:38 GMT

Good morning, everyone! I am just getting started with using ServiceNow. I am a cybersecurity professional with a deep background in AWS and Oracle Cloud.

Re: Become an Expert

NatashaA — Thu, 16 Apr 2026 16:48:51 GMT

Am I overlooking a chatbot on this site? That'd be a neat feature.