Hello SNUG Members!   We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB.   With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!]   Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th.   Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there!   Have questions? You can find help at the Events Help Center.   I hope to see you in Las Vegas this May!   Tracy O'Brien ... View more

Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more

Hello SNUG Members!    It's not too late to register for the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    We will have a NEW Platform AI workshop to start, customer presentations, and a fun, entertaining magic/mentalist act to finish.    REGISTER TODAY  *You must register in advance to receive Zoom login information. ** If you don't receive your login information, please check your spam/junk email folder(s).    Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.    REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program Manager ... View more

Hello SNUG Members!    You are invited to attend the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    Join me and developer evangelist extraordinaire Lauren McManamon hear from amazing customer presenters and be entertained by an AMAZING mentalist -magician you don’t want to miss! Share your reactions and chat with ServiceNow customers, developers, and partners from across the globe.   Forward the registration to friends and collogues- ALL ARE WELCOME. This is the biggest SNUG of the year- you won’t want to miss it.   REGISTER TODAY  *You must register in advance to receive Zoom login information   Agenda 8:00 am - 9:30 am PT Platform AI Workshop   9:00 am - 9:15 am PT Break   9:15 am - 10:00 am PT Welcome – Tracy O’Brien and Lauren McManamon   10:00 am - 10:30 am PT Now Assist Virtual Agent Adoption & Integrations Ken Bristol, Bristol Meyers Squibb   10:30 am - 11:00 am PT How herding cats helped consolidation efforts at AFRL Tauf Chowdhury, AFRL (Airforce Research Laboratory)   11:00 am - 11:30 am PT Identity and Access Management into ServiceNow Christopher Smith, UNC Health   11:30 am PT - 12:00pm PT KeyBank’s journey with ServiceNow and custom app development with App Engine Adam Stockton, Robert Parry, Seth Nauman-Shamatta, KeyBank   12:00 pm PT - 12:30pm PT Mentalist and Magician Performance Gary Ferrar    12:30 pm PT Closing Remarks     Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.        REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program ... View more

Hello SNUG Members!   Share your stories and expertise alongside other AI experts, innovators, and creators at the 2026 Knowledge event!   We have streamlined the submission process to align the deadlines and milestones for both Knowledge and CreatorCon. Key Dates: Submission deadline: Oct. 24, 2025 Speaker notifications: Mid-November 2025 & Early-January Event dates: May 5-7, 2026, Las Vegas, Nevada Knowledge 2026: Ideal submissions include fresh perspectives, proven success stories, and breakthrough ideas that help our community achieve more with ServiceNow. Special attention will be given to AI, AI Agent and CRM customer stories.   Whether you’re a customer, partner, developer, or thought leader, we want to hear from you. Topics may include (but aren’t limited to): Customer success stories that showcase how you drive measurable results Innovation in action—pushing the boundaries of what’s possible on the ServiceNow AI Platform Best practices for digital transformation, workflow automation, and AI Technical deep dives and developer-led sessions Industry-specific solutions for public sector, financial services, healthcare, manufacturing, and more CreatorCon 2026: CreatorCon is designed for hands-on practitioners who actively build, optimize, and innovate on the ServiceNow platform. Our primary focus is on developers, admins, and architects. SUBMIT YOUR IDEA TODAY ... View more