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ServiceNow Advances Service Management Across the Enterprise

New Release Transforms Service Delivery for Marketing, Finance and Legal

SANTA CLARA, Calif. – March 3, 2015ServiceNow (NYSE: NOW), the enterprise cloud company, today announced the new release of its cloud‑based software that unlocks the power of service management for nearly every department. By applying a service orientation to enterprise functions including marketing, legal and finance, ServiceNow is changing the way people work.

At its core, a service is defined as a transaction between a requester and a provider. Every department across the enterprise has its own set of services that can be automated to improve the service experience for both requesters and providers. Customers use ServiceNow to define, structure and automate those services, removing inefficient, manual processes, such as using emails and phone calls to get something done, or spreadsheets to track progress.

Service Management Across the Enterprise

The new applications and capabilities in this ServiceNow release help organizations structure and enhance the service experience. It provides customers the ability to have a dedicated service catalog and knowledge base for every department. This release allows individual departments to fully configure their own business processes and workflows and to have dedicated analytics and dashboards to provide visibility into the work of each team.

The new applications, Marketing Service Management, Legal Service Management and Finance Service Management, come pre‑populated with common service catalog items that each organization can customize and augment based on their unique requirements. Employees can now use a single system of engagement to request services such as collateral from marketing, contract reviews from legal or purchase orders from finance. All requests are tracked in the system providing up‑to‑the‑minute status, eliminating the need for employees to send dozens of emails to check on progress. Employees can either go straight to a specific department to find information or submit a request or they can search all departments through a new enterprise‑wide service portal.

Rapid Application Creation

ServiceNow is also providing customers the ability to rapidly create new applications through a codeless, template‑based process. The template provides three easy‑to‑use options:

  • Basic Service Management includes a simple, fully functional request management and tracking application for services that do not require an approval workflow;
  • Intermediate Service Management adds workflow‑based approvals to the Basic Service Management application; and
  • Advanced Service Management allows customers to fully configure the application with support for more robust workflow and tracking capabilities including managing parts inventories and remote workers.

This allows the entire organization to leverage a common platform and approach to manage services and provides employees with a single point to engage all departments across the enterprise to get work done.

Unprecedented Cost Visibility

ServiceNow has introduced a new financial management application to help organizations better understand the connection between the costs associated with delivering the services across the enterprise and the value those services deliver. It helps organizations import actual IT costs sourced from the general ledger including those associated with business services, applications, projects and infrastructure. The application maps these costs to the consumption of these services across the organization. ServiceNow Financial Management gives CIOs an interactive dashboard so that IT can drive dynamic cost allocation based on usage rather than an arbitrary “IT tax.”

New Service Management Features

This new release improves ServiceNow Facilities Service Management by providing new support for planned maintenance. This capability helps organizations execute and manage scheduled work, enhancing preventive maintenance and limiting downtime for physical assets. This release also provides a new integration with Workday to improve the automation around employee changes such as onboarding, off‑boarding and employee moves. Finally, this release provides new collaboration capabilities that capture and integrate unstructured data such as chat, enhanced LiveFeed and threaded discussions.

“Our customers have been leading the charge to expand the use of ServiceNow across the enterprise to help improve business process for some time,” said Dave Wright, chief strategy officer, ServiceNow. “This release improves the ability to quickly stand up new services across practically any department and put the power of service management into the hands of business leaders across the enterprise.”

“My firm has eight departments rolling out automated workflows based on ServiceNow to replace our reliance on email,” said Rob Pickering, vice president of Information Services, AAA Allied Group. “For example, the marketing team is using ServiceNow to help manage creative services requests from across the enterprise, eliminating email for a more efficient and structured workflow, and gaining visibility into their entire process so they can prioritize and improve their business performance.”

“My organization is using ServiceNow to streamline requests around student financial aid, project tracking, contract management and more,” said Link Alander, vice chancellor and CIO, Lone Star Community College. “Having one platform helps my team drive greater efficiencies to our business users. Now we get visibility into our services so we can measure and improve them. And most importantly, it delivers a vastly improved user experience to our students, staff and educators.”


This new ServiceNow release is immediately available. Pricing starts at $100/user per month.

Additional Resources

  • Here’s a blog post from ServiceNow Chief Strategy Officer Dave Wright.
  • Here’s a fact sheet to give an overview of today’s software release.
  • Here’s more information on service management for the enterprise.

About ServiceNow

ServiceNow is changing the way people work. With a service‑orientation toward the activities, tasks and processes that make up day‑to‑day work life, we help the modern enterprise operate faster and be more scalable than ever before. Customers use our service model to define, structure and automate the flow of work, removing dependencies on email and spreadsheets to transform the delivery and management of services for the enterprise. ServiceNow provides service management for every department in the enterprise including IT, human resources, facilities, field service and more. We deliver a ‘lights‑out, light‑speed’ experience through our enterprise cloud – built to manage everything as a service. To find out how, visit


ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

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