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ServiceNow Customers Sephora and the International Rescue Committee Present Case Studies

SAN DIEGO ‑ April 7, 2011 ‑ ServiceNow, the creator of software‑as‑a‑service (SaaS) for enterprise IT management, today announced customers Sephora and the International Rescue Committee will each present case studies at the Business Edge Midmarket CIO Forum from April 10 – 12 in Miami. These case studies will share unique uses of SaaS for IT collaboration and global business process automation.

Javier Rodriguez, Sephora's Senior IT Service Manager, will share how several Sephora business units outside of IT are now using the IT organization's process expertise and cloud services from ServiceNow to deliver more efficient business operations. In a separate breakout session, David Goodman, IRC CTO, will share how his organization uses SaaS to promote global IT collaboration and to extend the reach of its humanitarian efforts in the most remote areas of the world.

Sephora was founded in France in 1969 and acquired in 1997 by Paris‑based LVMH Moet Hennessy Louis Vuitton. Sephora is known for its unique open‑sell retail concept, as well as its unparalleled combination of more than 200 classic and emerging brands across a broad range of product. Today, Sephora has more than 280 stores in the U.S. and Canada as well as the world's top beauty website,, and more than 1,000 stores within 24 countries in Europe and 60 locations in China. In addition, there are more than 230 Sephora inside JCPenney locations.

Javier's presentation titled, "Using ITIL and SaaS for Business Process Automation," provides an inside look at how an evolved, business‑centric approach to ITIL, combined with flexible cloud services, helped drive process efficiency across Sephora business operations. Javier applied his IT process expertise to operations in the Sephora HR, finance and Web development organizations. Now the business turns to Sephora IT to save resources through the use of cloud services.

International Rescue Committee

The International Rescue Committee responds to the world's worst humanitarian crises and helps people survive and rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life‑changing assistance to refugees forced to flee from war or disaster. At work today in more than 40 countries, including Japan, Libya and Ivory Coast, and in 22 U.S. cities, the IRC restores safety, dignity and hope to millions uprooted and struggling to endure.

David's presentation titled, "IT in Africa – Eliminating Uncertainty From a Constantly Changing World," shares how his organization delivers IT services to a remote, extremely dispersed team. David will discuss how the IRC, collaborating with NetHope and its consortium of 32 of the world's leading aid and conservation organizations, uses cloud services to share resources, collaborate, and ultimately minimize ever‑present uncertainty from the daily operations of a very unique, global organization.

David works closely with his peers from NetHope and other NGOs to find ways to become more effective and efficient. In a collaborative environment, NetHope IT professionals are focused on using innovative technology to make humanitarian aid go further.

The ServiceNow modern approach to ITSM is drastically different from legacy alternatives. To learn more, a live, no‑registration‑required instance of ServiceNow is always available at

About ServiceNow

ServiceNow was created to break all the old rules of enterprise IT management software. Born in the cloud, ServiceNow makes IT immediate, social and intuitive. From the beginning, the company set out to give IT people powerfully simple cloud services that just work. Today, the world's most recognizable and innovative companies rely on SaaS from ServiceNow to transform IT to achieve IT 3.0. Founded in 2004, ServiceNow was recently named by Inc. 500 as one of the fastest‑growing companies in the world and is the undisputed market share leader in SaaS for IT. For more information, please visit http://www.service‑ or http://blog.service‑

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