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ServiceNow Education Services Wins CEdMA Impact Award

SAN DIEGO, Calif. – Aug. 20, 2012 – ServiceNow (NYSE: NOW), a leading provider of cloud‑based services to automate enterprise IT operations, today announced the Computer Education Management Association (CEdMA) has recognized ServiceNow education services with the CEdMA Impact award for outstanding, quantified results in enterprise software training and education. CEdMA is a well‑recognized networking organization for training executives and professionals.

ServiceNow education services helps enterprise IT organizations rapidly transform IT through cloud services and expert use of the ServiceNow platform. This award recognizes ServiceNow education services team for an 18‑month transformation of the ServiceNow training organization which has grown from a tiny cost center to a enterprise‑scale organization serving customers, partners and employees around the world.

The ServiceNow education services team vision, strong execution and quantified results were all factors in CEdMA's recognition. To accommodate the rapid evolution of ServiceNow cloud‑based applications for IT service automation, the ServiceNow education services team uses a flexible materials approach. They also utilize simulations, social media and open‑ended labs. This modern approach helped the team increase training offerings and boost attendance rates by 500 percent, all while improving customer satisfaction.

"The ServiceNow education services team has hit a home run and made a clear and tangible impact to their business," said Pat Durante, President of CEdMA. "They are a role model for education teams in the rapidly growing list of technology companies bringing SaaS solutions to market. The team at ServiceNow has done an outstanding job of balancing the need for speed and agility with remarkable results and customer satisfaction."

Jon Lloyd, ServiceNow director of education services, said, "We quickly executed on a vision to scale out an enterprise IT training organization while driving value for our customers, partners and employees. We now meet the educational and training demands of thousands of students per year. Like the ServiceNow business, our training program needs to be agile to meet the demands of a growing customer base while driving product adoption, customer satisfaction and loyalty."

Established in 1991, CEdMA is a premier networking organization for training executives, managers, and professionals on a management path within hardware and software companies. More than 300 CEdMA members, representing more than 85 technology companies, benefit from a range of exclusive services including bi‑annual industry surveys, bi‑annual conferences, monthly newsletters, an "ask the members" forum, and special interest groups. For more information about CEdMA, please visit

About ServiceNow

ServiceNow is a leading provider of cloud‑based services that automate enterprise IT operations. We focus on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency. Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements. For more information visit

ServiceNow and the ServiceNow logo are trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

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