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ServiceNow Introduces End-to-End VMware Lifecycle Automation

SAN FRANCISCO, Calif. – Aug. 28, 2012 – ServiceNow (NYSE: NOW), a leading provider of cloud‑based services to automate enterprise IT operations, today announced it has added end‑to‑end lifecycle automation for managing VMware virtual machines (VMs)—from creation to retirement—to its cloud‑based software for enterprise IT. The new capabilities help prevent inefficient or wasteful use of VMs, a condition commonly known as VM sprawl, and saves time and cost in the use of VMs. The new VMware lifecycle automation capabilities also drastically reduce the amount of time and effort required to initially provision a VM, transforming a process that might typically take several weeks to one completed in only minutes.

"While virtualization brings radical change to data center environments, one great deficiency has been the lack of automated lifecycle management to prevent the squandering of virtual resources," said Beth White, vice president of marketing, ServiceNow. "With our VMWare lifecycle automation, companies can more fully embrace virtualization at a lower cost and with far greater deployment speed."

For a detailed demonstration, a podcast from ServiceNow founder and chief product officer, Fred Luddy and more information, please click on this link:

Automated VM Provisioning
While creating a VM is relatively quick and easy, the entire provisioning process can be lengthy and expensive. Without automation, a user needs to place a request with IT for a new VM. The request has to go through an approval process and then be routed for the actual provisioning work. Many companies report that this process can take as long as three weeks. With the automation provided by the ServiceNow platform, business users can select from pre‑determined options in a service catalog, and then the approval and provisioning process is fully automated. Aside from the benefit of speeding up this typically manual process, this automated approach lowers risk by limiting credential access, standardizing execution and providing a complete audit trail.

Complete VMware Lifecycle Automation
Once provisioned, VMs need to be tracked, reconfigured, cloned, supported and eventually retired. In maintaining a VM, an IT organization also has to allow for changes to be made due to shifting requirements. The automated process introduced by ServiceNow enables close, careful management. It can automate renewals or retirement and easily accommodate changes.

Seamless, End‑to‑End Process
The ServiceNow platform adds automation to both cloud request fulfillment and cloud operations. It is complementary to tools offered by VMware and third‑party providers, encapsulating the current capabilities with a seamless overlay process. ServiceNow also enables companies to automate many aspects of physical server management and a broad range of IT and business processes.

VMware Technology Alliance Partner
ServiceNow is a registered member of the VMware Technology Alliance Partner Program. Through the program, ServiceNow has access to technical resources and expertise, as well as opportunities for education and marketing. ServiceNow is also a Platinum level sponsor of VMworld® 2012.

ServiceNow is currently demonstrating these new capabilities at VMworld in San Francisco from August 26‑29 in booth 931.

About ServiceNow

ServiceNow is a leading provider of cloud‑based services that automate enterprise IT operations. We focus on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency. Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements. For more information visit

ServiceNow and the ServiceNow logo are trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders. VMware and VMworld are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between VMware and any other company.

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