1. What is the CreatorCon Challenge?
A developer competition that awards investment funding and
significant marketing and business development benefits to the
winners. We are seeking out new apps from early‑stage startups that
leverage the power of the ServiceNow Platform that will push the
boundaries of what is possible and unleash developer creativity that
benefits our worldwide enterprise customer base.
2. Who can enter?
Your company must meet the following criteria:
- Application stack must be built on the ServiceNow
- Total cash funding received to date must be less
than $2 million
- Independent legal entity
with the official rules
- The entity’s primary business is
the delivery of subscription software (SaaS)
- Create a
ServiceNow account for entry submission and access to premium
technical support resources
3. How will the entries be judged?
There will be a 3‑phase judging process.
A shortlist will be selected based on submission quality during the
submission window as determined by an internal ServiceNow panel. The
minimum submission is a 2‑minute video that outlines the business
proposition (market opportunity, business problems solved, and
compelling product differentiation) and a demonstrable beta version of
your app for ServiceNow Helsinki or Istanbul release by the submission
deadline. Participants are encouraged to enter early and update often
so that ServiceNow may provide mentoring and guidance to optimize
entries by the submission deadline. Additional supporting materials
including slides, wireframes, mockups, business plans, whitepapers,
etc. are welcomed.
Each shortlisted company will be video interviewed by an internal
ServiceNow panel where they will pitch their business idea and
demonstrate their app. Six finalists will be selected and will receive
free travel and hotel for up to two company representatives to attend
CreatorCon17 in Orlando, Florida.
Finalists will demonstrate their application in a dedicated pod in
the Developer Hub at CreatorCon17 to Knowledge17 and CreatorCon17
attendees ‑ over 12,000 people attended Knowledge16 in Las Vegas. On
Day 3 of CreatorCon17/Knowledge17, finalists will compete in the
CreatorCon Challenge Live pitch‑off, on‑stage in front of a panel of
ServiceNow customer CIOs and investor judges, immediately . following
the CreatorCon17/Knowledge17 Day 3 Keynote. Pitches will be judged on
criteria that will be made available to all finalists prior to the event.
4. How does the investment work?
Winners will receive an investment from ServiceNow Ventures in the
form of a SAFE (simple agreement for future equity) agreement. A SAFE
is an instrument where the invested capital from ServiceNow Ventures
will convert into equity upon raising a future institutional round of capital.
5. What is the App Launch Accelerator Kit?
A comprehensive and high‑value set of customer and ServiceNow sales
facing benefits that will increase awareness and demand for your
winning app. Examples include a ServiceNow press release announcing
the winners andStore hero and featured slots.More details will be
published in Q4.
6. What other awards are available?
The winning team will receive the CreatorCon Challenge Trophy, and a
photo opportunity and an ServiceNow executive dinner including Pat
Casey, SVP DevOps and leader of the Platform Business Unit at ServiceNow.
7. If I’m an existing ServiceNow Technology Partner, can I enter
apps that I’ve already published to the Store, or that are in the
Apps must not have been submitted for first‑time certification on or
prior to Sept 1st, 2016.
8. What other resources are available?
A private ServiceNow Developer Community subspace will be made
available exclusively to CreatorCon Challenge participants that will
be monitored and supported by the ServiceNow Platform & Developer
evangelist team, who will provide technical support and coaching on
app design and development. Winners will also receive concierge‑level
service from our certification team to fast‑track their app
completion, certification, and publishing to the ServiceNow Store.
9. Is there a cost to participate?
There is no cost to submit an entry.
10. Where can I view the Terms and Conditions?
11. What if I have questions?
Please email questions to firstname.lastname@example.org.
We are here to help and good luck!