Al Jazeera Media

Al Jazeera Media Network is the first independent news channel in the Arab world dedicated to providing comprehensive news and live debate. AJMN has applied the principles of IT Service Management (ITSM) across the business to ensure the right equipment is available to provide the best coverage for more than 310 million households in over 140 countries. By consolidating multiple disparate systems and processes with ServiceNow, Al Jazeera improved service management processes by 700% and enabled 80+ global locations to better manage assets, contracts, and service requests. Now, if a cameraman needs a high‑definition camera to get an important story on the air, they can quickly use the service catalog to locate one quickly rather than miss a story, settle for a standard camera, or spend money buying new equipment. Looking forward, Al Jazeera plans to continue to expand their use of ServiceNow to managing vendors and legal service. Head of Service Management, Aamer Maqsood states, “We’re not just using ServiceNow for traditional television broadcast, but also to help AJMN be more effective in the digital media world. And what we’ve done so far is just the tip of the iceberg. The journey is just starting.”