--- sourceDocument: Yokohama Strategic Portfolio Management sourceDocumentLink: https://www.servicenow.com/docs/r/yokohama/it-business-management Release : - yokohama ft:locale : - en-US ft:publication_title : - Yokohama Strategic Portfolio Management ft:clusterId : - itbm bundleId : - itbm workflow : - Technology --- # Goals examples and recommendations # Goals examples and recommendations {#ariaid-title1} * Release version: Yokohama * * Updated August 11, 2026 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 4 minutes to read Business goals are an important part of establishing up priorities and setting a company for success. Understanding how to set achievable goals can greatly increase the ability to stay on track both in the short term and the long term for a company. The following are the examples for strategic priorities along with their goals and targets. {#goals-examples-spw__table_ycw_fxp_32c__entry__3} | Strategic Priority | Goal | Target | |-|-|-| | Enhance customer experience | Improve customer satisfaction | Achieve a customer satisfaction score of 90% or higher by Q4 2024 | | Enhance customer experience | Improve customer satisfaction | Reduce customer complaints by 20% by the end of 2024 | | Enhance customer experience | Increase customer engagement | Increase active users on the platform by 15% within 12 months | | Enhance customer experience | Increase customer engagement | Increase customer retention rate by 10% by Q4 2024 | | Drive innovation and product development | Accelerate time to market for new products | Launch 3 new products or features per year starting from 2024 | | Drive innovation and product development | Accelerate time to market for new products | Reduce the product development cycle from 12 months to 8 months by 2025 | | Drive innovation and product development | Foster a culture of innovation | Allocate 15% of the annual budget to research and development | | Drive innovation and product development | Foster a culture of innovation | Increase the number of innovation projects submitted by employees by 25% within 18 months | | Expand market reach | Increase market share in key regions | Achieve 5% market share growth in the Asia-Pacific region by 2025 | | Expand market reach | Increase market share in key regions | Expand into 3 new international markets by 2026 | | Expand market reach | Build strategic partnerships | Establish 5 new strategic partnerships with local distributors or resellers by 2024 | | Expand market reach | Build strategic partnerships | Increase revenue from partnerships by 20% by the end of 2025 | | Strengthen operational efficiency | Optimize internal processes | Implement an enterprise resource planning (ERP) system by Q3 2024 | | Strengthen operational efficiency | Optimize internal processes | Reduce operational costs by 10% by 2025 through automation | | Strengthen operational efficiency | Improve employee productivity | Increase employee satisfaction score to 85% by the end of 2024 | | Strengthen operational efficiency | Improve employee productivity | Reduce employee turnover by 15% by 2025 | [Table 1. Examples for strategic priorities along with their goals and targets] {#goals-examples-spw__table_ycw_fxp_32c} ## Recommendations to setup goals and targets {#goals-examples-spw__section_fck_5yp_32c} The following are the recommendations on how to setup goals and targets for an organization business growth. Goal: Increase overall revenue and market share in 2024 : **Target 1:** Expand market share by 10% in target regions The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Percentage * Start value: 40% (considering market share is already 40% by the end of 2023) * Final target value: 50% * Check-in frequency: Monthly or Quarterly * Target value distribution: Spread linearly across the time period (cumulative) {#goals-examples-spw__ul_dml_nzp_32c} : **Target 2:** Launch four new products or services by the end of Q4 The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Count * Start value: 0 * Final target value: 4 * Check-in frequency: Quarterly * Target value distribution: Split equally across the time period (non-cumulative) {#goals-examples-spw__ul_acz_pzp_32c} : **Target 3:** Acquire 1,000 new enterprise customers The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Count * Start value: 0 * Final target value: 1000 * Check-in frequency: Monthly or Quarterly * Target value distribution: Split equally across the time period (non-cumulative) or Spread linearly across the time period (cumulative) {#goals-examples-spw__ul_qx3_vzp_32c} Goal: Improve customer satisfaction and retention : **Target 1:** Increase Net Promoter Score (NPS) from 70 to 85 The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Count * Start value: 70 * Final target value: 85 * Check-in frequency: Monthly or Quarterly * Target value distribution: Spread linearly across the time period (cumulative) {#goals-examples-spw__ul_nmy_b1q_32c} : **Target 2:** Decrease customer churn rate from 12% to 8% The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Minimize * Unit of measure: Percentage * Start value: 12% * Final target value: 8% * Check-in frequency: Monthly or Quarterly * Target value distribution: Spread linearly across the time period (cumulative) {#goals-examples-spw__ul_kyq_d1q_32c} : **Target 3:** Conduct quarterly customer feedback surveys with a 60% response rate The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Percentage * Start value: 0 * Final target value: 60% * Check-in frequency: Quarterly * Target value distribution: Spread linearly across the time period (cumulative) {#goals-examples-spw__ul_njh_j1q_32c} Goal: Build strategic partnership channels : **Target 1:** Establish partnership with five new consulting firms The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Count * Start value: 0 * Final target value: 5 * Check-in frequency: Monthly or Quarterly * Target value distribution: Spread linearly across the time period (cumulative) {#goals-examples-spw__ul_rnj_glq_32c} : **Target 2:** Generate $100K revenue through partners The following is the recommended setup for defining the target using the [Target form](https://www.servicenow.com/docs/Z5tjGvvtuhnm4VJBeyOItw "Use the Target form to track and measure the progress of the goals.") in the workspace: * Start date: 1/1/24 * End date: 31/12/24 * Type: Maximize * Unit of measure: Currency * Start value: 0 * Final target value: 100K * Check-in frequency: Monthly or Quarterly * Target value distribution: Spread linearly across the time period (cumulative) or Split equally across the time period (non-cumulative). Set this option depending on whether you want to track the target progress individually for each month or quarter, or at an aggregated level. {#goals-examples-spw__ul_wxw_3lq_32c}