--- sourceDocument: Yokohama Platform Analytics sourceDocumentLink: https://www.servicenow.com/docs/r/yokohama/now-intelligence Release : - yokohama ft:locale : - en-US ft:publication_title : - Yokohama Platform Analytics ft:clusterId : - par bundleId : - par workflow : - Platform --- # Types of tracking consent policies # Types of tracking consent policies in User Experience Analytics {#ariaid-title1} * Release version: Yokohama * * Updated May 22, 2025 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Types of tracking consent policies in User Experience Analytics In ServiceNow User Experience Analytics (Release Yokohama), administrators can define five types of tracking consent policies tailored to individual countries. This flexibility helps you align tracking practices with internal compliance requirements and country-specific regulations, as well as user roles. By default, all countries and user groups have the policy set toNo Consent Required, but it is important to review and update these settings to meet legal and organizational standards. Show full answer Show less ## Types of Tracking Consent Policies * **No Consent Required:** Users are tracked automatically without any opt-in or notice prompt. This is the default setting but should be reviewed for compliance. * **Basic Tracking:** Allows admins with the admin role to access usage metrics. Hashed user IDs and session data are collected to maintain accurate aggregate metrics such as Active Users and Sessions. * **Disabled:** Equivalent to users opting out individually. Individual tracking is disabled and user-level metrics are not collected, but aggregate data collection continues. * **Explicit Opt-In:** Users receive a prompt to explicitly opt in or decline tracking. Consent needs to be renewed yearly. * **Notice:** Users are shown a message informing them that their activity will be tracked, without requiring explicit opt-in. Consent is also renewed annually. ## Key Considerations for ServiceNow Customers * Each country's consent policy defaults to No Consent Required, but you should customize policies to comply with applicable laws and internal guidelines. * When policies require notices or explicit opt-in, detailed user and session tracking may be reduced due to opt-outs; however, aggregate metrics will still include all users. * User consent preferences expire every 365 days for Notice and Explicit Opt-In policies, requiring annual renewal. * Users can override country-level default settings individually within application settings for tracking opt-in or opt-out. * Text for Notice and Explicit Opt-In prompts can be customized to match your privacy communications. * You can link your organization's privacy policy to appear in tracking consent messages, enhancing transparency. * Admin users can store additional user properties to enable detailed filtering and analysis in User Experience Analytics. ## Practical Impact Configuring appropriate tracking consent policies ensures that your organization respects user privacy choices and complies with regional regulations while continuing to gather meaningful usage data. Adjusting these policies affects how much individual user data is collected and displayed but does not impact aggregate usage metrics critical for service performance insights. There are five types of tracking consent policies that you can define for individual countries. This option provides you with the flexibility to define tracking policies according to your own compliance requirements, applicable country requirements, and even according to users or roles. The default consent policies are set to No Consent Required for all countries/groups of users. However, your admins should review and update a group or individual country's consent policy in line with compliance requirements to any of the following: Basic Tracking : Users with the admin role can obtain usage metrics only. Their hashed user ID and session data continue to be collected and included in aggregate metrics (such as Active Users, Sessions, and Average Session Duration) so that these counts remain accurate for the Customer. Disabled : Selecting Disabled as the user consent policy has the same effect as an end user opting out: individual-level tracking is not displayed in User Experience Analytics tracked applications and usage metrics aren't obtained from these users. Aggregate data collection continues. Explicit opt-in : Users are presented with a message to select whether to opt in or decline to be tracked. Notice : Users are presented with a message explaining that their activity in the application will be tracked. No Consent Required : Users are automatically tracked and aren't presented with an opt-in/decline message. This is the default consent policy for all users. However, you should review and amend this policy in accordance with internal policies. Note: * Every country's consent policy is set to No Consent Required by default. However, users can opt in or out of ServiceNow applications individually in application settings. If you want to provide opt-in messages or notices to users when they log in, you must configure tracking consent policies. * When consent policies are updated to display a notice or require opt-ins, capturing detailed user and session data may be impacted due to individual opt-outs. Aggregated metrics will continue to reflect the total user base, including those who have opted out of individual session tracking. * Counters in the User Experience Analytics application contain aggregated user numbers. * If a country's tracking consent policy is set to Disabled, user metrics aren't tracked and aggregate data collection continues. * If a country's consent policy is set to Explicit Opt-In or Notice, individual users are asked for consent yearly. Their existing tracking preference expires every 365 days. * Analytics administrators can choose to store additional user properties. See [Add user properties as filters to User Experience Analytics](https://www.servicenow.com/docs/_qiAbU4yOToGsPkILmXJxA "In addition to the default filters on the pages of the User Experience Analytics application, you can add filters based on user properties. This allows you to effectively segment your User Experience Analytics data to develop a deeper understanding of your users and their usage patterns. User properties-based filters are supported as global filters for all pages and objects in the User Experience Analytics application.") for more information. * The distinction between Basic and full tracking is in how data is presented, not in what is collected. {#uxa-tracking-types__ul_rvn_wkk_12c} * **[Define consent policies according to country](https://www.servicenow.com/docs/R6bJP9hi2nY4ivsIXF~pgg)** Define the tracking consent policies for users within different countries. You can either select the same tracking consent policy for all countries, use the allocated default values, or define different consent policies for individual countries. * **[Define texts for Notice and Explicit Opt-in user consent management policies](https://www.servicenow.com/docs/nfYoERpKf3I5DGY_AjWXIA)** Edit the texts for Notice and Explicit Opt-in consent policies from the default text provided. * **[View users' consent management policies](https://www.servicenow.com/docs/ba6DBcObWJmKoZJ9GIXhBA)** View and analyze details regarding users and their tracking selection preferences. * **[Configure link to your privacy policy](https://www.servicenow.com/docs/UnrEFjcKLLr~exiniD5aBw)** The privacy policy link is shown when User Experience Analytics is enabled and users choose to enable or disable tracking. * **[Tracking controls and data collection behavior](https://www.servicenow.com/docs/7wfe89Y29B0Gvh75jnaFqA)** Understand what happens when you opt out of the consent pop-up in the User Experience Analytics UI