---
sourceDocument: Zurich IT Asset Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/it-asset-management

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich IT Asset Management

ft:clusterId :

    - itam

bundleId :

    - itam

workflow :

    - Technology


---

# Integrating with Salesforce Marketing Cloud

# Integrating with Salesforce Marketing Cloud {#ariaid-title1}

Release version: Zurich  
Updated July 31, 2025  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Integrating your Software Asset Management application with the Salesforce Marketing Cloud service enables you to track your software subscriptions and to reclaim unused licenses.  
Use either of the following authentication methods to integrate your ServiceNow® instance with Salesforce Marketing Cloud:

* [Basic authentication](https://www.servicenow.com/docs/PcTrp4HLJuIjRGwMSMxfbQ#integrate-sfmc-basicauth "Integrate your ServiceNow instance with Salesforce Marketing Cloud by using basic authentication.")
* [OAuth 2.0](https://www.servicenow.com/docs/t1AYZqmKU3RsT67cxcFe6w#integrate-sfmc-oauth "Integrate your ServiceNow instance with Salesforce Marketing Cloud services by using OAuth 2.0.")
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