--- sourceDocument: Zurich Mobile Configuration and Navigation sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/mobile Release : - zurich ft:locale : - en-US ft:publication_title : - Zurich Mobile Configuration and Navigation ft:clusterId : - mobile bundleId : - mobile workflow : - Development, Data and Analytics --- # Custom branded apps # Publish mobile apps with custom branding {#ariaid-title1} * Release version: Zurich * * Updated July 31, 2025 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 3 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Publish mobile apps with custom branding The ServiceNow® Mobile Publishing application enables customers to publish secure, branded mobile applications that reflect their unique company identity. This tool allows you to customize the appearance and behavior of your mobile apps, ensuring a consistent and distinct user experience before and after login. Mobile Publishing supports both iOS and Android platforms and complies with Google and Apple guidelines for branded app releases. Show full answer Show less ## Key Features * **Branding:** Customize the splash screen, app icon, app name, and colors displayed before user login to align with your corporate identity. * **Theming:** Customize the visual experience users see after logging in through Next Experience theming or legacy mobile theming options. * **Login Management:** Configure auto-populated URLs to streamline user login by eliminating manual URL entry. * **Custom App Types:** Brand standard Now Mobile and Mobile Agent apps or create custom client app types with unique names using Mobile Publishing. * **App Management:** Manage app requests, track build progress, and access detailed app build information within the Mobile Publishing interface. * **Integration:** Supports integration with Mobile App Builder for enhanced app customization. ## Licensing and Access Mobile Publishing is a paid plugin included with the Pro, Enterprise, and App Engine subscription levels of ServiceNow. It can also be purchased separately from the ServiceNow Store and added to your subscription. ## Managing Branded Apps Within your ServiceNow instance, access the Mobile Publishing management console to: * View recent app requests and track up to nine builds. * Request new branded apps via a guided build request form that provides help through documentation and FAQs. * Access brand asset guidelines to maintain consistency across iOS and Android apps. * Review detailed build information, including requestor details, app type, distribution method, mobile application management (MAM) vendor, and operating system. ## Prerequisites and Distribution Before submitting app requests, set up prerequisite tools to ensure smooth publishing. The platform supports distribution of branded apps for both Android and iOS devices, with best practices for configuration and push notifications available. ## Why Use Mobile Publishing? ServiceNow customers can leverage Mobile Publishing to deliver mobile apps that are visually aligned with their company brand, provide seamless user login experiences, and maintain control over app distribution and management. This enhances user engagement and reinforces corporate identity on mobile platforms. The ServiceNow® Mobile Publishing application enables you to publish secure and branded mobile applications. These mobile apps use your unique company identity and management method. ServiceNow offers the following ways to customize your mobile apps: * Branding: Determines what users see before they reach the login screen. * Theming: Determines what users see after they log in. {#mobile-publishing__ul_zms_smm_d1c}Mobile Publishing enables you to brand your mobile apps. You can use Mobile Publishing to create a visually distinct version of ServiceNow mobile apps with custom branding that reflects your unique company identity. Configure each of your mobile apps with a unique name, splash screen, icon, Mobile Device Management (MDM) vendor, and colors. For information about using theming to further customize your apps, see: * [Next Experience theming for mobile](https://www.servicenow.com/docs/dwefF2QSVrRCX5bVLiznFg "Use Next Experience theming to give your mobile apps color scheme consistent with your instance web experience.") * [Legacy mobile theming](https://www.servicenow.com/docs/gXDrmW1N5zhSYjhIfCrFqg "Use themes on your mobile applications so that your customers and employees can recognize your unique company identity.") {#mobile-publishing__ul_nz4_nnm_d1c} In addition to branding and theming your mobile apps, you can also customize app behavior to make them more efficient for your end-users to use. For example, you can request a custom branded mobile app and configure an auto-populated URL so your end-users don't need to type the instance URL during login. This can be configured in the Login management section of the Request a new app form. For more information, see the [Request, test, and publish a branded mobile app](https://www.servicenow.com/docs/qJkd0QZp93LYS~Pm1MX_IQ "Publish secure custom mobile apps with your unique company identity by requesting branded versions of ServiceNow mobile apps.") section that contains instructions for requesting custom branded apps for both the iOS and the Android platforms. For more information about the considerations for using Mobile Publishing and configuring it, see [Mobile Publishing resources](https://www.servicenow.com/docs/N76SIxqaYOFeoggBkd~d1g "Here are some additional resources to help you plan and publish branded mobile applications."). For information about why your company might want to use Mobile Publishing, see [Mobile Publishing use cases](https://www.servicenow.com/docs/R~toTJrhLODNK2XCUjjTYQ "Here are several reasons to use Mobile Publishing to brand the mobile apps of your company."). Note: Mobile Publishing is supported on both production and sub-production ServiceNow instances. The ServiceNow publishing program complies with the suggested practices from Google and Apple for branded app releases. The program gives you a guided path to achieve your branding goals. ## Licensing {#mobile-publishing__section_zvb_tp1_zdc} Mobile Publishing is a paid plugin. It is included in the Pro, Enterprise, and App Engine subscription levels (SKU's) of ServiceNow. Alternatively, you can purchase the plugin on the ServiceNow Store and add it to your ServiceNow subscription. Navigate to the [ServiceNow Store](https://store.servicenow.com/sn_appstore_store.do#!/store/home), log in with your credentials, and then search for mobile publishing. ## Custom-type mobile apps {#mobile-publishing__section_h22_kpf_d1c} Use Mobile Publishing to brand standard Now Mobile and Mobile Agent apps that are part of the ServiceNow Mobile Platform. If you need additional client app types other than Now Mobile and Mobile Agent, you can create custom app types that have unique mobile client app names. For more information about custom mobile apps, see [Create custom-type mobile apps with Mobile Publishing](https://www.servicenow.com/docs/lpSE68JqfuNCr6Kau_fYsw "Request and create custom-type mobile apps that are equivalent to Mobile Agent and Now Mobile apps with Mobile Publishing and Mobile App Builder."). For more information about the integration between Mobile Publishing and Mobile App Builder, see [Mobile App Builder](https://www.servicenow.com/docs/n8gATw84q~Lhhm1j9E57dw "The ServiceNow Mobile App Builder (MAB) is a configuration tool to build and manage screens and records that make up workflows within ServiceNow mobile apps. The organizational layout and navigation options in the Mobile App Builder facilitate a faster and more intuitive creation of ServiceNow mobile applications."). ## Manage your custom-branded apps {#mobile-publishing__section_p3b_spf_d1c} Navigate to AllMobile BrandingManage Mobile Publishing Apps in your instance. Do any of the following (refer to the numbered call-outs in the below image): 1. View your recent app requests. A maximum of nine builds can be tracked on this page. 2. Request a new branded app by selecting Request a new app. 3. Get information about what you need (prerequisites) to request different apps and associated distribution types. 4. Watch a video that guides you through the process of requesting a custom branded app and shows you how the third-party tools are used to populate mandatory fields on the request form. 5. Access helpful resources and FAQs to get further help. {#mobile-publishing__ol_psx_ypf_d1c} Figure 1. Mobile Publishing overview tab page Scroll down to view the brand assets guide panel (refer to the below image), which supplies guidelines to help you create a consistent brand experience for iOS and Android apps.Figure 2. Mobile Publishing brand assets guide panel ## Request custom-branded apps with the build request form {#mobile-publishing__section_vhn_drf_d1c} The build request form has sections that you can navigate between to make sure your build request suits your organization's requirements (refer to the numbered call-outs in the below image): 1. Use the Back and Next buttons at the bottom of the form to access build options or to revisit options you've already selected so you can make any needed corrections. 2. View the right panel to get help from product documentation and FAQs. Note: Hover over the FAQs to see the full question and to expand the list to see the answers. {#mobile-publishing__ol_n1d_hrf_d1c} Figure 3. Mobile Publishing build request form ## View custom branded app builds and check build progress {#mobile-publishing__section_cxx_trf_d1c} (Refer to the below image):Figure 4. Mobile Publishing history tab page Select one of the build cards on the history tab page to drill down for details about the app build (refer to the numbered call-outs in the below image): 1. View who requested the app and their email contact information. 2. Get details about the app type, distribution type (private or public), what mobile application management (MAM) vendor the app uses, and its operating system. {#mobile-publishing__ol_vlr_1sf_d1c}Figure 5. Mobile Publishing build details page * **[Prerequisites for Mobile Publishing](https://www.servicenow.com/docs/DKBSYb4U5DritfWs63TSiw)** Before submitting your first branded app request with Mobile Publishing, it's important to set up some prerequisite tools. * **[Distributing your mobile app](https://www.servicenow.com/docs/3~hlz_zJjqTNLGkyjnpl0w)** Learn about making your mobile apps available for download to Android and iOS devices. * **[Request, test, and publish a branded mobile app](https://www.servicenow.com/docs/qJkd0QZp93LYS~Pm1MX_IQ)** Publish secure custom mobile apps with your unique company identity by requesting branded versions of ServiceNow mobile apps. * **[Building and configuring in branded mobile apps](https://www.servicenow.com/docs/_AthAUd5FhJlk0oaR~_vAg)** Learn about configuring push notifications for branded mobile apps. * **[Mobile Publishing resources](https://www.servicenow.com/docs/N76SIxqaYOFeoggBkd~d1g)** Here are some additional resources to help you plan and publish branded mobile applications. * **[Mobile Publishing use cases](https://www.servicenow.com/docs/R~toTJrhLODNK2XCUjjTYQ)** Here are several reasons to use Mobile Publishing to brand the mobile apps of your company. *[\>]: and then