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sourceDocument: Zurich Platform Analytics
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/now-intelligence

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    - zurich

ft:locale :

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ft:publication_title :

    - Zurich Platform Analytics

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---

# Cohort analysis

# Cohort analysis in Usage Insights {#ariaid-title1}

* Release version: Zurich
* 
* Updated July 31, 2025
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

A cohort is a group of users separated from other users by similar traits or actions. Cohorts enable you to group users together based on common behavior to analyze how many users complete certain predetermined actions in a given time frame.

Cohort analysis reports provide you with information on how one in-app action relates to another. You can see measurements of how much time passes between a sequence of actions, and trends in user behavior and engagement over periods
of time.
* **[Create a cohort](https://www.servicenow.com/docs/eqDWhFgGtvsCW6gDP~MImA)**   
  Define the predetermined sequence of actions a group of users complete so you can track conversion rates at each step.
* **[Edit a cohort](https://www.servicenow.com/docs/Om5HJyRMloH6AtV7BWA81Q)**   
  Edit cohort session data to include in your analysis.
* **[Delete a cohort](https://www.servicenow.com/docs/nqgW1yyq9i7GT4gS~TSPbQ)**   
  Delete a cohort report that you no longer need.