---
sourceDocument: Zurich Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/order-management

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Segment Management

# Segment Management {#ariaid-title1}

* Release version: Zurich
* 
* Updated August 11, 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Group entities effectively based on value, performance, or relevance using the Segment Management application (com.snc.segment_mgmt) to make sure that all customers or entities are treated equally.

Define segments and set specific criteria levels to limit the ability to differentiate support levels, incentives, or even visibility. Segmentation enables organizations to engage entities effectively and offer incentives based
on the criteria mapped for each segment.

Create and manage various segments to enable structured customer groupings. You can assign different segment structures to different programs and define criteria to drive consistent customer progression.
**Related concepts**   

* [Configure Segment Management](https://www.servicenow.com/docs/n0~88eFuXPyajfQkZWV0AQ "Install the Segment Management application (com.snc.segment_mgmt) from the ServiceNow Store to manage and group entities into various segments to promote progression.")