Exploring Demand Management

  • Release version: Australia
  • Updated March 12, 2026
  • 2 minutes to read
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    Summary of Exploring Demand Management

    Demand Management in ServiceNow enables organizations to assess ideas submitted via the Idea Portal or ideation module and promote feasible ideas to demands. It tracks the progress of accepted ideas through their life cycle—from idea to demand, and then potentially to project, enhancement, change, or defect. The Next Experience for Demand Management workspace offers enhanced functionality beyond the classic UI, including Playbook, Docs, and customizable governance processes. New customers are encouraged to use this Next Experience, while existing customers can continue with the classic UI but are recommended to transition as their existing demands are automatically available in the new workspace.

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    Demand Management workflow

    Demands move through several states: Draft, Submitted, Screening, Approved, and Completed. This workflow helps manage the lifecycle of each demand efficiently.

    Key Features and Benefits

    • Demand Workbench: Provides a centralized location for viewing and assessing business demands, improving visibility and decision-making for Demand Managers.
    • Lifecycle Tracking: Enables tracking of demands as they evolve from ideas to various deliverables such as projects or changes.
    • Multicurrency Support: Allows management and tracking of financials in corporate, regional, or project currencies, supporting global financial governance.
    • Stakeholder Registry: Automatically populates stakeholder lists for demands and projects by adding users to a registry, streamlining stakeholder management.
    • Predictive Intelligence: Uses machine learning to identify and display similar demands during demand creation, enhancing relevance and reducing duplication.
    • AI Skills: Powered by ServiceNow Otto for Strategic Portfolio Management, AI skills help users quickly understand demand details and related records, improving planning and informed decision-making.

    Practical Benefits for ServiceNow Customers

    By leveraging Demand Management, organizations can efficiently manage the intake, assessment, and progression of business demands. The enhanced workspace increases collaboration and governance flexibility, while AI-driven features support smarter planning and prioritization. Multicurrency handling and stakeholder automation simplify financial and engagement aspects, enabling Demand Managers to focus on delivering strategic value.

    Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.

    Demand Management overview

    In Demand Management assess the ideas submitted through the Idea Portal or ideation module and promote the feasible ideas to demands. Track the progress of an accepted idea as it moves through the demand life cycle (idea to a demand, to a project, enhancement, change, or defect).

    Important:

    Demands are available in the Next Experience for Demand Management. For more information, see Next Experience for Demand Management.

    The workspace provides additional value beyond the legacy experience, including Playbook, Docs, and the ability to define different governance processes using playbooks.

    If you have Portfolio Planning Workspace or Strategic Planning Workspace, you can use the Next Experience for Demand Management to create and manage your demands.
    • New customers: Use Next Experience for Demand Management to create and manage your demands.
    • Existing customers: If you already have demands in the classic UI, you can continue using it. However, we recommend moving to the Next Experience for Demand Management, as your existing demands are automatically available there.

    Demand Management workflow

    In demand management, a demand can be in any of the following states.Demand state changes

    The demand states are Draft, Submitted, Screening, Approved, and Completed. For more information, see Use Demand Management.

    Demand Management benefits

    Benefit Feature Users
    View and assess ideas that have been approved to be demands in a central location. Demand workbench Demand Manager
    Track the progress of an accepted idea as it moves through the demand life cycle (idea to a demand, to a project, enhancement, change, or defect).
    Manage and track the financials of your demands in corporate, regional currency, or the same currency that you want to use for managing the project Multicurrency in Demand Management Demand Manager
    Add users to the stakeholder registry so that demand and project management can automatically populate the stakeholder list when a user creates a demand or project. Populate the stakeholder registry Demand Manager