Using agentic AI in ServiceNow Otto for Customer Service Management (CSM)
Summarize
Summary of Using agentic AI in ServiceNow Otto for Customer Service Management (CSM)
The Customer Service Management (CSM) AI Agent Collection in ServiceNow Otto offers prebuilt, fully configured AI agents and agentic workflows tailored to common customer service scenarios. These intelligent agents combine autonomous and supervised processes to execute multi-step actions triggered by customer cases, conversations, or detected intents. Built on the ServiceNow AI Platform, they leverage advanced technologies such as Knowledge Graph, Flow Designer, scripting, Topics, Catalog Items, and Retrieval-Augmented Generation (RAG), integrating seamlessly across systems without dependency on data location.
Show less
Security and compliance are maintained through Guardian-enforced guardrails. This collection provides ready-to-use building blocks designed to automate complex workflows, reduce manual agent effort, accelerate case resolution, and improve the overall customer experience by freeing human agents to focus on higher-value tasks.
Key Features
- Agentic Workflows: These workflows automate and streamline key customer service processes:
- Triage cases: Validates, creates, verifies, escalates, and manages customer cases by extracting relevant context to minimize unnecessary case creation. Includes agents like Triage cases, WrapUp, Context validator, among others.
- Provide customer 360 insights: Delivers real-time, context-aware responses to queries on customer data, cases, products, and interaction history, maintaining conversational context through multi-turn Q&A.
- Complaint Case Collection: Automates complaint intake, triage, research, resolution, and communication by detecting sentiment, categorizing complaints, and suggesting resolutions, supporting agents to reduce manual effort and close cases faster.
- Large Language Models Support: Supports multiple AI model providers including Now LLM Service, Azure OpenAI, Google Gemini, and Anthropic Claude on AWS. Configuration and preferences are managed via AI Control Tower and AI Admin Hub.
- Security and Access Control: Execution of AI agents and workflows is governed by Access Control Lists (ACLs) and user identities to ensure secure and compliant operation.
- Autonomous Execution Setup: By default, agentic workflows and AI agents are read-only. To enable autonomous operation, you must duplicate and activate the workflows, enable all associated agents, and configure triggers for automatic invocation or choose manual activation.
- Standalone AI Agents: Some AI agents may be installed independently of workflows. Customers can view all available agents to understand and leverage their capabilities.
Practical Benefits
- Automates complex customer service processes, reducing manual workload for agents.
- Improves resolution speed and case accuracy by leveraging AI-driven reasoning and multi-step workflows.
- Enhances customer engagement through context-aware, multi-turn conversational AI responses.
- Provides flexibility to configure AI models and control agent behavior securely within your ServiceNow environment.
- Supports compliance and security requirements through enforced guardrails and access control.
The Customer Service Management (CSM) AI Agent Collection provides a set of prebuilt, fully configured AI agents and agentic workflows designed to address common Customer Service Management scenarios.
These model examples combine autonomous and supervised flows to perform multi-step actions using advanced reasoning, triggered by customer cases, conversations, or detected intents. Built on the ServiceNow AI Platform, the agents leverage capabilities such as Knowledge Graph, Flow Designer, scripting, Topics, Catalog Items, and Retrieval-Augmented Generation (RAG). They also use record operations, web search, and generative inputs. Powered by AI Agent Fabric and Workflow Data Fabric, the collection operates seamlessly across systems without dependency on data location. Guardian enforces guardrails for security and compliance. By offering ready-to-use building blocks, it helps guide and automate complex processes, reduce agent friction, and free human agents to focus on higher-value work. This accelerates resolution times and enhances customer experience.
| Agentic workflow | Description | Available AI agents |
|---|---|---|
| Triage cases | Handles end-to-end case or case type validation, creation, verification, and escalation. It can also retrieve relevant context and details from the provided case or interaction to address customer inquiries directly and avoid unnecessary case creation. |
|
| Provide customer 360 insights | Provides agents with real-time, context aware responses to queries on customer data, case details, product information, catalog entries, and interaction history, using multi-turn Q&A to maintain conversational context and accuracy. |
|
| Complaint Case AI Agent collection | Automate and enhance the complaint resolution process by gathering missing information, detecting customer sentiment, categorizing complaints, and proposing resolutions. It supports human agents by managing complaint intake, triage, research, resolution, and ongoing communication, reducing manual effort and case closure time. |
|
Supported Large Language Models
You can use Now LLM Service, Azure OpenAI, Google Gemini or Anthropic Claude on AWS as the AI model provider for all generative AI skills and AI agents. Use the Configuration Controls in AI Control Tower to define which options are available, then set the skill-level preferences in the AI Admin Hub console. For more information, see Large language models on the ServiceNow AI Platform®.
Security implementation considerations
Enable security implementation to execute AI agents and agentic workflows through Access Control Lists (ACLs) and user identities. For more information, see Implement access control in AI agents
Considerations for running the autonomous AI Agents
- Activate the agentic workflow.
- Activate all agents within the agentic workflow.
- Activate the trigger to invoke the agentic workflow automatically. If you prefer to invoke it manually, activating the trigger isn’t necessary.
Standalone AI agents
There might be AI agents installed on your instance that are not used in agentic workflows. To learn how to see all agents that are available to you, see Find AI agents.