---
sourceDocument: Zurich Conversational Interfaces
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/conversational-interfaces

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Conversational Interfaces

ft:clusterId :

    - convint

bundleId :

    - convint

workflow :

    - Platform


---

# Analyzing assistants

# Analyzing assistants {#ariaid-title1}

Release version: Zurich  
Updated October 9, 2025  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Monitor, evaluate, and optimize the performance of your AI-powered assistants from the Analytics tab of the Assistant Designer.

## Assistant analytics overview {#ai-engagement-analytics__section_wsj_qg4_chc}

Assistant analytics is a centralized dashboard experience within the Analytics tab of Assistant Designer. It's designed to help assistant administrators gain visibility into the performance of their AI-powered assistants across
channels and workflows. It provides actionable insights into how assistants are being used, how effectively they are resolving user issues, and where improvements can be made to enhance the self-service experience.

By surfacing key metrics such as assistant usage trends, adoption and engagement, user sentiment, and assist consumption, Assistant analytics enables data-driven decisions that improve assistant configuration, asset design, and
overall user satisfaction.

## Assistant analytics users {#ai-engagement-analytics__section_yyr_fj4_chc}

Accessing the Analytics tab in the Assistant Designer requires you to have the virtual_agent_admin or sn_na_analytics.ai_engmt_viewer role.

## Assistant analytics benefits {#ai-engagement-analytics__section_n4v_gj4_chc}

Assistant analytics dashboard helps you in the following ways.

* Accelerate decision-making through real-time insights into assistant adoption and engagement, enabling you to respond quickly to trends, optimize assistant deployment, and scale your conversational AI footprint.
* Improve discoverability and transparency of assistant assets and performance, making it easier to identify which assistants and conversational assets are driving value.
* Quantify the impact of automation by tracking the number of user intents resolved without human intervention, reducing support costs and increasing operational efficiency.
{#ai-engagement-analytics__ul_b3t_cy4_chc}

See [Assistant analytics dashboard indicator details](https://www.servicenow.com/docs/DJDEDa~alrWGBxDx3qwSbA "View the data and calculations behind an indicator that is presented in the form of a visualization on the Assistant analytics dashboard.") for information on the indicators and calculations behind the metrics.