---
sourceDocument: Brazil Customer Success Management
sourceDocumentLink: https://www.servicenow.com/docs/r/acct-lifecycle-events

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Customer Success Management

ft:clusterId :

    - actle

bundleId :

    - actle

workflow :

    - Customer and Industry


---

# Internal play

# Internal play {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Create an internal play to define planned or unplanned activities that you don't want to include the
customer in during an engagement lifecycle. An internal play can contain one or more play tasks with predefined activities.  
The internal play consists of three stages:

* Initiate: Create an internal play record for an engagement and enter the core information.
* Define the Action Plan: Specify the steps and tasks for this internal play.
* Review \& Close: Review and close the playbook when all the internal play tasks have been completed.
{#account-lifecycle-internal-playbook__ul_ubd_3rb_qdc}

For instructions on how to create the internal play playbook, see [Create an internal play](https://www.servicenow.com/docs/Qcxl9yhgKdlExnKvyPaKoQ "Create an internal play to define planned or unplanned activities that the customer does not have access to during the engagement lifecycle.").