---
sourceDocument: Brazil Customer Success Management
sourceDocumentLink: https://www.servicenow.com/docs/r/acct-lifecycle-events

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Customer Success Management

ft:clusterId :

    - actle

bundleId :

    - actle

workflow :

    - Customer and Industry


---

# Product release email communication

# Product release email communication agentic workflow {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Automatically draft, refine, and distribute product release announcement emails to designated recipients using the most recent release information.

## Product release email communication agentic workflow overview {#now-assist-product-release-email-communication__section_udl_5kn_23c}

The agentic workflow automatically drafts, refines, and publishes release announcement emails to multiple customers regarding product changes and feature adoption. The agentic workflow invokes the AI agent to fetch the latest released product information and creates a draft email. With this agentic workflow a customer success manager can:

* Timely communicate customers about product changes, enhancements, new feature releases, and feature adoption.
* Identify the stakeholders, ensure consistent messaging, and streamline distribution.
* Focus on driving adoption and customer value instead of repetitive communication tasks.

This agentic workflow is delivered as part of the base system and is preconfigured to operate with the Digital Product Release (DPR) application. This enables customers to get started quickly using the default setup.
However, the workflow is designed with flexibility in mind and isn't limited to DPR. Organizations using alternative release management or related systems can adopt this capability by integrating their existing
applications with minimal customization.

When the DPR record moves to the completed state, the agentic workflow triggers automatically. For more information about DPR, see [Digital Product Release](https://www.servicenow.com/docs/access?context=dpr-landing-page&version=brazil&pubname=brazil-it-service-management&ft:locale=en-US). The customer success manager can trigger
this agentic workflow manually only for assigned product releases.

The customer success manager can access this agentic workflow with these roles: `sn_acct_lc.customer_success_agent` and `sn_dpr_model.release_user`.

Agentic workflows included with the base system are read-only. To configure this workflow, see [Configure agentic workflows for Customer Success Management](https://www.servicenow.com/docs/qK~BFUv8ylsEc5fDADatkA "Duplicate and activate the Customer Success Management agentic workflows, and complete any additional setup a specific workflow requires.").