---
sourceDocument: Australia Customer Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/australia/customer-service-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Assign the consumer role to a contact

# Assign the consumer role to a contact {#ariaid-title1}

Release version: Australia  
Updated March 12, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Assign the Consumer (sn_customerservice.consumer) role to the customer_contact to designate them as a consumer in the Customer Service Management (CSM) application.

## Before you begin

Role required: admin

## Procedure

1. Navigate to AllCustomer ServiceCustomerContacts.
2. Select a contact from the contact records.
3. In the Roles related list, select Edit.
4. In the Collection list, select the Consumer (sn_customerservice.consumer) role and move it to the Roles list.
5. Select Save.

## Result

Selected contact is now both a consumer and a contact.
**Related concepts**   

* [Configuring a contact as a consumer](https://www.servicenow.com/docs/LbrqAATNNwarOTszw~iUZw "Associating a contact with the consumer in Customer Service Management (CSM) application enables you to function as both a B2B contact and a B2C consumer. Using this feature, you can easily switch between different customer portals without separate login credentials.")

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