---
sourceDocument: Australia Customer Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/australia/customer-service-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Configure customer data models for B2B2C

# Configure customer data models for B2B2C {#ariaid-title1}

Release version: Australia  
Updated March 12, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Enable business customers to support their end consumers by creating cases and tracking services for products and offerings, using the business-to-business-to-consumer (B2B2C) data model.
Role required: admin

The business-to-business (B2B) model supports customer accounts and the contacts within those accounts. The business-to-consumer (B2C) model supports individual consumers.{#configure-customer-data-model-b2b2c__context_kdx_1f3_2mb}  
With the business-to-business-to-consumer (B2B2C) model, you can support business customers and third-party channel partners who, in turn, support the end consumers. This model can be used to support:

* Employees of a business customer.
* End consumers of a business customer.
{#configure-customer-data-model-b2b2c__ul_xnk_fjm_4pb}
**Related concepts**   

* [Customer service business models](https://www.servicenow.com/docs/4J~x0UM7X4GLcj2rDvrP8w "The Customer Service Management (CSM) application provides different business models that you can use to support your business needs. Select a business model based on the type of services and support that you provide to your customers.")