--- sourceDocument: Australia Mobile Configuration and Navigation sourceDocumentLink: https://www.servicenow.com/docs/r/australia/mobile Release : - australia ft:locale : - en-US ft:publication_title : - Australia Mobile Configuration and Navigation ft:clusterId : - mobile bundleId : - mobile workflow : - Development, Data and Analytics --- # Mobile Publishing use cases # Mobile Publishing use cases {#ariaid-title1} Release version: Australia Updated March 12, 2026 ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Mobile Publishing use cases Mobile Publishing enables ServiceNow customers to create branded, custom mobile apps tailored to their company's needs. This capability is essential when standard ServiceNow mobile apps do not fully meet organizational requirements, such as app branding, distribution control, or specialized app management. Show full answer Show less ## Key Features * **Multiple Custom Apps on One Device:** Overcome the platform limitation of only one Now Mobile and one Mobile Agent app per device by creating additional uniquely named mobile apps. * **Enhanced Employee Trust and Adoption:** Distribute branded apps privately via intranet, email, text, or direct links rather than public app stores. * **Unlisted Apple App Store Distribution:** Publish apps as "unlisted" in the Apple store to control visibility. * **Push Notifications Support for On-Premises Customers:** Enable push notifications even if using on-premises ServiceNow instances. * **Release Control and Early Access:** Test and approve app versions before broad employee deployment to avoid forced monthly updates and minimize disruption. * **Custom Legal and Security Policies:** Use your own end-user license agreements and app protection policies. * **Customizable App Store Listings:** Modify descriptions and images to align with company branding. * **Integration with EMM Vendors:** Leverage features and configuration flags available through Enterprise Mobility Management (EMM) platforms. * **Management via MAM or MDM:** Deploy additional mobile apps managed by Mobile Application Management (MAM) or Mobile Device Management (MDM) when existing ServiceNow apps are unmanaged. * **Custom App Behavior:** Configure features like auto-populated instance URLs at login to streamline the user experience. ## Licensing and Access Mobile Publishing is a paid plugin included in ServiceNow Pro, Enterprise, and App Engine subscription levels. It can also be purchased separately from the ServiceNow Store. Access to detailed guidance, such as the Mobile Publishing decision tree white paper, requires a ServiceNow University login. ## Practical Benefits for ServiceNow Customers By using Mobile Publishing, customers gain flexibility in app branding, distribution, management, and user experience customization. This empowers organizations to increase employee app adoption, maintain control over app versions, and align mobile usage with corporate policies and security requirements. Here are several reasons to use Mobile Publishing to brand the mobile apps of your company. ## Common reasons for using Mobile Publishing {#mobile-publishing-use-cases__section_ltk_bws_wxb} Use Mobile Publishing if your company needs a branded app for any reason or to satisfy any of the following requirements. * Need more than two mobile apps to exist on any one device. Because the ServiceNow Mobile Platform doesn't support two mobile apps of the same type on the same mobile device, end users can only have one Now Mobile and one Mobile Agent app (branded or not) on their devices. If end users need a third mobile app type, you can use Mobile Publishing to create custom-type apps with unique mobile client names. * Enable employee trust in the app and increase employee adoption. * Distribute your app privately off any app store through your intranet, by email, text link, iTune, or by other means. * Need an "unlisted app" in the Apple app store. For more information, see [Distribute Unlisted Apps to Apple Devices](https://support.apple.com/guide/deployment/distribute-unlisted-apps-dep36d738732/web#:~:text=Unlisted%20Apps%20are%20still%20published,considered%20hidden%20but%20not%20private.) on the Apple support website. * Use push notifications and you're an on-prem customer. * Need to be insulated from potential issues related to releases of the standard published ServiceNow mobile apps. * Want early access to certain app versions before they're automatically sent to the phones of your employees. Having early access means that you can test and choose whether to distribute apps later when they're requested and approved. * Remove the need for employees to update their apps on a monthly basis when the standard published ServiceNow mobile apps are updated. * Must use your own end-user license agreement. * Must use your own app protection policy. * Want to customize the app store listings descriptions and images. * Need to leverage features and flags that are available in the app configuration of EMM vendors. * Need an additional mobile app that is managed by a MAM or an MDM when you already have a standard published ServiceNow mobile app that isn't managed by a MAM or an MDM. * Customize app behavior to make them more efficient for your end-users to use. For example, you can request a custom branded mobile app and configure an auto-populated URL so your end-users don't need to type the instance URL during login. This can be configured in the Login management section of the Request a new app form. For more information, see the [Request, test, and publish a branded mobile app](https://www.servicenow.com/docs/udH3CrYM8jlYiNDSf71zew "Publish secure custom mobile apps with your unique company identity by requesting branded versions of ServiceNow mobile apps.") section that contains instructions for requesting custom branded apps for both the iOS and the Android platforms. {#mobile-publishing-use-cases__ul_pc2_fws_wxb} For more information about deciding whether Mobile Publishing is right for the requirements of your company, see the white paper [Mobile Publishing: Decision Trees and Guidance](https://learning.servicenow.com/nowcreate?id=nc_asset&asset_id=2b11515a97edad108934b67e6253af83). Note: You must have an account and log in to the [ServiceNow University website](https://learning.servicenow.com/lxp) to access this white paper. ## Licensing {#mobile-publishing-use-cases__section_vtx_lq1_zdc} Mobile Publishing is a paid plugin. It is included in the Pro, Enterprise, and App Engine subscription levels (SKU's) of ServiceNow®. Alternatively, you can purchase the plugin on the ServiceNow Store and add it to your ServiceNow subscription. Navigate to the [ServiceNow Store](https://store.servicenow.com/sn_appstore_store.do#!/store/home), log in with your credentials, and then search for mobile publishing.