---
sourceDocument: Australia Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/australia/order-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Buying Group

# Configuring Buying Group {#ariaid-title1}

Release version: Australia  
Updated March 12, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Learn how to configure Buying Group to organize multiple contacts within Sales CRM by account and product offering family, and link them to opportunities.

## Activate Buying Group {#configure-buying-group__section_zgx_bsz_f3c}

As an admin, activate the plugin (sn_buying_group) to enable users to access Buying Group. For more information, see [Activate a plugin](https://www.servicenow.com/docs/access?context=t_ActivateAPlugin&version=australia&pubname=australia-platform-administration&ft:locale=en-US).{#configure-buying-group__table_r1w_lm2_g3c__entry__3}

| Plugin | Description | Dependency |
|-|-|-|
| sn_buying_groups | * Represent collections of contacts involved in a purchasing decision. * Organize stakeholders by role or context and support associating multiple contacts with accounts, product families, and sales opportunities. {#configure-buying-group__ul_g1q_442_g3c} | * Product Catalog Management Core - (com.sn_prd_pm) * Sales common - (com.sn_l2c_sales_common) * Customer service - (com.sn_customer_service) {#configure-buying-group__ul_ucr_y42_g3c} |
|   |   |   |
[Table 1. Buying Group plugin]

{#configure-buying-group__table_r1w_lm2_g3c}

## What to do next {#configure-buying-group__what-to-do-next}

[View buying group engagement metrics](https://www.servicenow.com/docs/1DJtUQVoJs37daETnW7Rzg "View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness throughout the buying group lifecycle.")

View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness
throughout the buying group lifecycle.
**Related concepts**   

* [Using Buying Group](https://www.servicenow.com/docs/LzgqUZZMP7bfpS_OGP64mg "Sales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales opportunity.")
* [Configuring Opportunity Management](https://www.servicenow.com/docs/jPfUUK9UnBg8EPVmxlXzVg "Install the Opportunity Management application, which enables sales agents and account executives to get pre-sales product recommendations based on customer needs. You then assign the user roles and configure related features, such as needs analysis, used in Opportunity Management.")
* [Configuring Lead Management](https://www.servicenow.com/docs/hDLqTE8qYLPN7hJMw~zaBA "Install the Lead Management application, which enables sales agents and sales development representatives to create leads and provide pre-sales product recommendations based on customer needs. You then assign the user roles and configure related features, such as needs analysis and kanban view used in Lead Management.")