--- sourceDocument: Australia Sales Customer Relationship Management sourceDocumentLink: https://www.servicenow.com/docs/r/australia/order-management Release : - australia ft:locale : - en-US ft:publication_title : - Australia Sales Customer Relationship Management ft:clusterId : - omgmt bundleId : - omgmt workflow : - Customer and Industry --- # Opportunity Management # Configuring Opportunity Management {#ariaid-title1} Release version: Australia Updated March 12, 2026 ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read Install the Opportunity Management application, which enables sales agents and account executives to get pre-sales product recommendations based on customer needs. You then assign the user roles and configure related features, such as needs analysis, used in Opportunity Management. Admins and users with various roles, such as application admins and sales operation specialists, complete the following configuration tasks to set up Opportunity Management. {#configure-opportunity-mgmt__table_b23_thc_zzb__entry__3} | Task | Description | Role | |-|-|-| | [Install Opportunity Management](https://www.servicenow.com/docs/NHj69XfAoOqx3G3oxhZbHg "You can install the Opportunity Management application (sn_opty_mgmt) if you have the admin role. The application includes demo data and installs related ServiceNow Store applications and plugins if they are not already installed.") | Install Opportunity Management from the ServiceNow® Store Store. | Admin | | [Configuring product offerings and catalogs](https://www.servicenow.com/docs/Ronhh5woxk4yOIIcn~aQ8g "Create product offerings and the associated product catalogs that can be used by Sales Customer Relationship Management agents for pre-sales activities, order capture, and post-sales engagement.") | Create the product offerings and catalogs, unless they've been previously defined. | Product catalog admin | | [Configuring product pricing](https://www.servicenow.com/docs/2LeuaYaH7DZ163YsKF8fUw "Create a price list line and associate it to a product offering.") | Define the [price lists](https://www.servicenow.com/docs/vTkOlbnAcxIstWJOnUk0Jg "Create a price list that defines the pricing for products and services in Sales Customer Relationship Management."), pricing strategies, and other pricing features that you want to use, unless they've been previously defined. | Pricing admin | | [Configure needs analysis](https://www.servicenow.com/docs/p689zea7YpbLa8LUMmU6~Q "As a product catalog administrator, you can create needs templates, which are questionnaires that agents use to find product offers to add to a lead or opportunity. Questionnaires function as product selection guides. When agents complete a questionnaire based on customer input, they get product recommendations that they can add to a lead or opportunity.") | Create the needs templates for questionnaires that sales agents complete to get product recommendations for sales opportunities. | Product catalog admin | | [Configure location-based transactions](https://www.servicenow.com/docs/Ng722NIiZcCpc1PzkiqSxw "In Sales Customer Relationship Management, agents can create opportunities, quotes, and orders tailored to customer location. These transactions are called location-based product transactions.") | Activate the system property for location-based transactions and set up the rule entity and product eligibility decision rules. | Admin and product catalog admin | | [Create opportunity stages](https://www.servicenow.com/docs/F6CL1QAEttOCiLWViV3PZw "Create sales cycle stages for an opportunity.") | Create sales cycle stages for an opportunity. | Opportunity setup writer | | [Create a sales cycle for an opportunity](https://www.servicenow.com/docs/4JEc1VdI44iytp9SvrzCOw "Create a sales cycle type for an opportunity.") | Create a sales cycle type for an opportunity. | Opportunity setup writer | | [Associate a sales cycle with the opportunity stage](https://www.servicenow.com/docs/6YPUg7kKd1KCiFDV4Rc5MQ "Link one or multiple opportunity stages with a sales cycle.") | Link one or multiple opportunity stages with a sales cycle. | Opportunity setup writer | | [Configure guided selling activities in a playbook](https://www.servicenow.com/docs/22FG64rNSvBgZsm~WNPjYg "Define the mandatory activities that sales agents must complete at each opportunity stage by configuring a playbook. Agents cannot advance an opportunity to the next stage until all activities for the current stage are complete.") | Define mandatory exit criteria per opportunity stage to enforce process compliance and prevent stage advancement until required actions are complete. | Opportunity setup writer | | [Customize the opportunity summarization skill in ServiceNow Otto for Sales Automation](https://www.servicenow.com/docs/m29VbLbSuf1hq~jqWGYJvA "Configure the opportunity summarization skill to generate AI-powered opportunity summaries in the CRM Workspace, including which data sources and fields contribute to the summary.") | Configure the opportunity summarization skill to generate AI-powered opportunity summaries in the CRM Workspace, including which data sources and fields contribute to the summary. | Admin | [Table 1. Configuration tasks for Opportunity Management] {#configure-opportunity-mgmt__table_b23_thc_zzb} **Related concepts** * [Using Opportunity Management](https://www.servicenow.com/docs/tmqA5FEZwFnSZpDkxwxGYg "Use the Opportunity Management application to create and manage opportunities, schedule meetings, and track related activities.") * [Opportunity Management](https://www.servicenow.com/docs/3CKu_fWwRYC8ZxOAnU~6xw "The ServiceNow Opportunity Management application enables your sales agents and account executives to analyze customer needs and generate product recommendations for potential customers.")