---
sourceDocument: Australia Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/australia/order-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Sales automation

# Sales automation {#ariaid-title1}

Release version: Australia  
Updated August 5, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
ServiceNow® sales automation applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive
conversion.


## Get started {#lead-opportunity-landing__cf-app-landing-get-started}

Select a link from the following table to learn about key features and benefits of an application and how it can be used by the user personas in your sales organization.
{#lead-opportunity-landing__table_yry_zhq_khc__entry__2}

| Application | Description |
|-|-|
| [Lead Management](https://www.servicenow.com/docs/nM7p9AzB1XOJQgtVIA1JDQ "The Lead Management application enables your sales agents and sales development representatives to create leads and nurture them into opportunities.") | Capture, qualify, and nurture potential customers. |
| [Customer Engagement Sequences](https://www.servicenow.com/docs/XZMXp2EgnEvWK_7wD1b8mg "Customer Engagement Sequences is a playbook that consists of a series of automated and manual activities that can be set up to engage with leads and customers at every stage of their relationship with your business​ through various channels.") | Automate and personalize outreach strategies. |
| [Buying Group](https://www.servicenow.com/docs/JDSkRbTS8wv2j8GutVT5Ow "Buying Group represents the customer stakeholders within an account involved in a purchase decision for a product offering family, supporting multiple roles and persisting before, during, and after an opportunity.") | Create solution-specific buying groups, assign stakeholder roles, and link to opportunities. |
| [Opportunity Management](https://www.servicenow.com/docs/3CKu_fWwRYC8ZxOAnU~6xw "The ServiceNow Opportunity Management application enables your sales agents and account executives to analyze customer needs and generate product recommendations for potential customers.") | Track and advance sales opportunities through the pipeline. |
| [Sales Forecasting](https://www.servicenow.com/docs/B7CZBPBVw_tNy1ksBh6gkQ "Project your future sales and revenue based on data from opportunities, historical performance, and pipeline analysis using Sales Forecasting. With this application, sales managers can allocate resources effectively, receive constructive feedback, and forecast sales with precision to make informed decisions.") | Predict revenue and plan resources with confidence. |
| [Sales Territory Management​](https://www.servicenow.com/docs/6qn18RTk50PL5QvYs_r4Aw "Sales territory management enables you to structure and optimize the sales efforts of your organization based on territories. It focuses on dividing CRM entities, such as accounts, leads, opportunities, and consumers, into manageable segments (geographical, product, or industry-based) to promote efficient coverage and accountability.") | Define and manage sales regions for better coverage. |
| [Activity Management](https://www.servicenow.com/docs/P5pJ2TcE1Frtlnt1ViX2gA "Activity Management helps customer-focused teams plan, execute, capture, and track customer interactions across multiple channels throughout the customer life cycle. These interactions include emails, meetings, calls, and key customer touchpoints such as discovery, product demos.") | Plan, execute, capture, and track customer interactions across multiple channels throughout the customer life cycle. |
[Table 1. Sales automation applications]

{#lead-opportunity-landing__table_yry_zhq_khc}

## What to explore next {#lead-opportunity-landing__cf-app-landing-get-help}

Configure the sales automation applications, so your agents can use them in their sales workflows. For more information, see [Configuring the sales automation applications](https://www.servicenow.com/docs/8gLg5I~PYCGVtaRxQv9FCw "Learn how to install and configure the sales automation applications to support pre-sales workflows.").