--- sourceDocument: Australia Employee Service Management sourceDocumentLink: https://www.servicenow.com/docs/r/pt-BR/employee-service-management Release : - australia ft:locale : - pt-BR ft:publication_title : - Australia Employee Service Management ft:clusterId : - emplsm bundleId : - emplsm workflow : - Employee --- # Create content for a campaign # Create content for a campaign {#ariaid-title1} * Versão de lançamento: Australia * * Atualizado 12 de mar. de 2026 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 4 min. de leitura There are different places you can create content. You can create content from a campaign, bundle/stage, or directly from Manage Content under Content Experiences. ## Antes de Iniciar Role required: sn_ca.campaign_manager, sn_cd.content_admin ## Procedimento 1. Navigate to AllContent ExperiencesConfigurationsCampaign Content. You can also create content from: * The Campaign Content related list of a campaign * Select Create new from the content library column after selecting the ![Choice list icon](). For more information, see [Add content to a campaign using Content Experience Builder](https://www.servicenow.com/docs/Z0a~q6QKUJYJ5vEDCgMicw "Create or place content into a bundle or stage for a campaign using Content Experience Builder. The Content library holds existing content and is organized by content type."). {#ecpro-manage-content__ul_sd5_sc1_5kb} {#ecpro-manage-content__table_ujg_jcz_2mb__entry__2} | Field | Description | |-|-| | Title | The title you entered from the To-do content form. This field only appears when you select content that has a content type of: * Button Complete * E-Signature * Play Video * View Link {#ecpro-manage-content__ul_ysl_tx2_lwb}These are all to-do types of content that request the user to complete a task. Nota: For more information, see [Creating employee communications](https://www.servicenow.com/docs/pMQxGUBrApQKMu666osk7Q "Content Publishing offers robust communications creation tools that enable you to create, manage, and publish a variety of content types including portal content, notifications, mobile content, and tasks."). | | Content | The content you want to appear in your campaign. Select the Lookup using list icon and select the content from the list. The content you want to select must already be created before you can add it to a campaign. Nota: For more information, see [Creating employee communications](https://www.servicenow.com/docs/pMQxGUBrApQKMu666osk7Q "Content Publishing offers robust communications creation tools that enable you to create, manage, and publish a variety of content types including portal content, notifications, mobile content, and tasks."). | | Due date | Assigns a date when an employee must complete the to-do. Adding a due date allows you to sent a to-do and override the campaign bundle or stage end date. Nota: Only appears for content that has a to-do content type. | | Page | Filters widget instances for the page you select. Select a page and only the widget instances that appear on the page are available in the Widget instance choice list. You can open the Page record and select the Try It button to view the page. Nota: Only appears when Portal Content or Styled content is the content type for content selected. | | Widget instance | The Employee Center widget instance. A widget instance is a reference to a widget that contains properties and CSS specific to that instance. A list of filtered widget instances appear when you select a page from the Page choice list. Nota: Only appears when Portal Content or Styled content is the content type for content selected. | | Taxonomy | Filters what topics you can schedule your content to. Taxonomy is a collection of hierarchical topics that brings together different content types, like requests, articles, quick links, and employee communications. For example, you can set up separate taxonomies for HR and IT so you can group specific topics under each. For this field to appear, select a page that has Taxonomy (sn_ex_sp_taxonomy) entered in the Choices tab for the dictionary entry for the Category table of the page. For more information, see [Create a table](https://www.servicenow.com/docs/access?context=t_CreateATable&version=australia&pubname=australia-platform-administration&ft:locale=en-US). For more information on taxonomy for the Employee Center, see [Unified Taxonomy for Employee Center](https://www.servicenow.com/docs/76c~qgFiFHMMtXTBwirkLQ "Unified Taxonomy is a collection of hierarchical topics that brings together different content types, such as requests, articles, quick links, learning content, and employee communications."). For child topics to appear on your Employee Center, you must add it to the Portal form under Service Portal. For more information, see [Create a portal](https://www.servicenow.com/docs/access?context=create-a-portal&version=australia&pubname=australia-platform-user-interface&ft:locale=en-US). | | Topic | The topics you want your content to appear in under a taxonomy. Only topics that are associated with a specific page/template display. When the Allow Ownership for Topics (sn_cd.activate_topic_ownership) sys property is set to Yes, topic ownership is enabled. For more information, see [Properties installed with Content Publishing](https://www.servicenow.com/docs/IdSghONd9HUA4g1Orn6VBQ "The Content Publishing [com.sn_content_delivery] plugin adds the following properties that are designed to control how scheduled jobs work in relation to notifications, to-dos, and communities."). Ownership of a topic includes: * Ability to restrict what groups or users can schedule content for publication. * Ability to edit content assigned to the topic. * Ability to preview content for the topic. {#ecpro-manage-content__ul_bd5_hqw_hsb} Nota: Other users that have access to the content can view the restricted content assigned to a topic, but cannot edit or delete the topic. For more information, see [Content Ownership](https://www.servicenow.com/docs/JupTYVqSPfbC1qxG9_M0tQ "Define who has permission to create content, where they can publish it, and which employees can view it.") and [Create and associate topics](https://www.servicenow.com/docs/6N6xeAHu2ivTfw3pT6xTbQ "Create topics that you want to associate with the new or cloned taxonomy."). | | End campaign on completion | Removes employees from the campaign after the to-do is completed. | | Active | Indicates the to-do content is active and available to use. | | Campaign bundle | The campaign bundle or stage you want the content to belong to. | | Refine audience | Narrows your audience selected at the campaign level. Selecting an existing audience creates a subset of the original audience. | | Description | Description of the to-do content. | [Tabela 1. Campaign Content] {#ecpro-manage-content__table_ujg_jcz_2mb} 2. Click New. 3. Select the Lookup using list ![Lookup using list icon]() icon next to Content. 4. Select existing content or New. 5. Select the content type. {#ecpro-manage-content__table_fgf_s5m_tkb__entry__2} | Content type | Description | |-|-| | Mobile Content | Announcement banners you can send to your employee's mobile devices. The banner can be an image that links to content of your Employee Center or Service Portal. Nota: For information on creating mobile content, see [Configure mobile content](https://www.servicenow.com/docs/ThyhEviaS1QXy8COjimOXw "Configure mobile content such as banners, text cards, and video for content delivery or for use in campaigns. Mobile content is delivered to users that meet the audience criteria on Now Mobile."). | | Notification Content | Information blast you send directly to your employees via email or push to their mobile devices. Nota: For information on creating notification content, see [Create email, SMS, or push notification content](https://www.servicenow.com/docs/EQPgdlcx2ndVgW_yi9W6tw "Use Notification Content to send an information blast directly to your employees via email, SMS, or push to their mobile devices. Notifications can be used to direct users to the portal for detailed information."). | | Portal Content | Content that appears on your Employee Center or Service Portal. Nota: For information on creating portal content, see [Portal content](https://www.servicenow.com/docs/81rAkhVlpJteTgNUMNfTww "The Content Library is your one-stop location for creating and publishing a variety of content types to appear on the employee portal."). | | To-do Content | Content that assigns tasks to your employees and can be sent via email, SMS, or posted to your Employee Center or Service Portal. Nota: For information on creating to-do content, see [Create to-do content](https://www.servicenow.com/docs/olu95un5ROQ6X~7kJ_gjMw "You can assign tasks to your employees that prompts your employees to take action. You can also have the to-do as part of a campaign or trigger additional content once a task is completed. To-dos can also be sent via email."). | [Tabela 2. Content type] {#ecpro-manage-content__table_fgf_s5m_tkb} 6. Click Submit. 7. Right-click the form header and select Save to remain on the form. 8. Or, click Submit or Update and return to the list. ## O que Fazer Depois Since you attached your content to a bundle or stage, you can launch your campaign by clicking Publish from the campaign. Publish only appears when at least one bundle with content is attached to the campaign, and the campaign has a title and a start time. Publishing activates all content for a selected audience and duration. After the Content Experiences: Update Campaign Audience schedule job runs, the Campaign Targets tab shows specific employees that are part of the refined audience for the campaign content. Click Edit Campaign to pause the campaign and make edits to the content, audience, or duration. Click Cancel Campaign to de-activate all undelivered content (including notifications) to a scheduled audience. You cannot reverse this step. Canceling a campaign that has already launched de-activates all undelivered content and you cannot restart it. Click Deactivate Content to remove the content from a campaign. The content does not appear for users who have not yet viewed it.