---
sourceDocument: Australia Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/customer-relationship-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Customer Relationship Management

ft:clusterId :

    - crm

bundleId :

    - crm

workflow :

    - CRMI


---

# Customer Relationship Management

# Customer Relationship Management {#ariaid-title1}

* Release version: Australia
* 
* Updated April 28, 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Use the ServiceNow® Customer Relationship Management (CRM) products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle.

|-|-|-|
| [About CRM Learn how CRM can help you with its key features and benefits.](https://www.servicenow.com/docs/qsGpSTWWiVCL9BeDCQBbhA "Use the Customer Relationship Management (CRM) applications on the ServiceNow platform to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle. Whether you are starting or expanding a CRM implementation, learn more about the available products, features, and workflows that can help your organization deliver consistent, connected customer experiences.") | [Data Management Understand how the CRM portfolio is built on a shared data foundation.](https://www.servicenow.com/docs/z7ywh_Akw~WnjgsnSP8MQA "The ServiceNow CRM portfolio is built on a shared data foundation. The data models, customer records, product information, user roles, and service structures that underpin CRM are defined once and used across multiple products, including Customer Service Management (CSM), Field Service Management (FSM), Sales CRM, and industry solutions.") | [Workspace Experience Create a unified, configurable environment for agents to do their work.](https://www.servicenow.com/docs/oGATt4DZkmy0r0DFjAJ1Qg "The workspace experience applications give administrators and implementation partners the tools to shape how agents, technicians, and other CRM users interact with the platform. These applications are available as separate installs from the ServiceNow Store and work across Customer Service Management, Field Service Management, Sales CRM, and industry solutions.") |
| [Self Service Give customers the tools they need to help themselves.](https://www.servicenow.com/docs/LruF1_kA1Gq7Nwv7m3KZVw "The self service applications give customers, consumers, and partners the tools to resolve issues, track their cases and orders, access knowledge, and manage their own service relationships without contacting an agent. These applications are available as separate installs from the ServiceNow Store and are built on the same CRM data model that agents use in the workspace.") | [CRM Products Understand the different products that make up the CRM portfolio.](https://www.servicenow.com/docs/zJBNV6j7n3xznIOTYGvguQ "Use the ServiceNow CRM products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle. Whether you are starting or expanding a CRM implementation, learn more about the available products, features, and workflows that can help your organization deliver consistent, connected customer experiences.") |   |
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## Additional resources {#customer-relationship-mgmt-landing__section_eyd_rpv_klb}

* Log in to your ServiceNow® account and find additional information about implementing and deploying CRM features at [Now Create](https://learning.servicenow.com/nowcreate).
* Access real-time courses, self-paced training, and career resources at [ServiceNow University](https://learning.servicenow.com/lxp/en/pages/servicenow)
* Find useful resources related to your role and explore best practices at the [Customer Success Center](https://www.servicenow.com/success.html).
* Connect with other Customer Service Management users at [Now Community](https://www.servicenow.com/community/).
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